In 1945 author HG wells wrote a truism, “adapt or perish”. He was talking about bacteria changing to resist antibiotics. I’ve always thought of it as I’ve watched perfume brands make their choice. One brand which has gone wholeheartedly for “adapt” is Thierry Mugler. They readily understood the change to transparent styles was not just a fad but a trend which would last. They have been modernizing their line one pillar at a time. Right from the start with Angel Muse in 2016 they’ve been designing to meet the desires of the younger generation of perfume lovers. Thierry Mugler Alien Goddess continues this.
While this has Alien in the name it feels more kinship to the series of recent summer flankers of Angel. This also has a tropical cocktail aesthetic like those do. Perfumers Nathalie Lorson and Marie Salamagne were given the task to design an Alien for gen-z. The overall effect is a fragrance which knows how to have fun.
The fun gets going right away as coconut and tropical fruits over an aquatic accord put you smack-dab at the tiki bar. A little citrus adds to it all. A fresh indole-free jasmine and heliotrope add a floral breeze. This does remind me of lots of summer nights drinking pina coladas under the flicker of torches. It turns significantly sweeter as vanilla and light woods complete things. At this point it reminds me of a frozen cocktail most of all.
Alien Goddess has 8-10 hour longevity and average sillage.
This is another sure step into the trend of transparency for a brand which has become adept at adaptation.
Disclosure: this review is based on a sample provided by Thierry Mugler.