One of my favorite carnival confections is kettle corn. That is popcorn which is coated with sugar during the popping process. It is that classic mixture of sweet and salt. I happily traverse the midway eating freshly made kettle corn from a paper bag. I didn’t think I wanted a perfume version; The House of Oud What About Pop changed my mind.
The House of Oud has been trending towards a unique gourmand collection. Last year’s Keep Glazed created a case of fruit tarts from the bakery as perfume. What About Pop does the same for popcorn. The same creative team of Andrea Casotti and Cristian Calabro collaborate again.
Popcorn isn’t unknown in perfumery. If you’re looking for an herb popcorn fragrance, that’s Etat Libre d’Orange La Fin du Monde. Sigs. Casotti and Calabro weren’t interested in that version. They form something like sweet and salty kettle corn before dumping it all into a creamy vanilla swirl.
The popcorn scent is right there. It is recognizable from every movie theatre you’ve ever walked into. A salty steamed scent. Soon after you get your popcorn coated in liquid butter. Then it is tossed in sugar. Within minutes it is like I am breathing in the steam from the copper kettles used to make the real thing at the county fair. This could have stayed here for as long as it wanted and I would have been happy. When they decide to dunk it in sweet vanilla cream it turns into a wild gourmand as the sweet milkiness has the popcorn floating on top. Towards the end the popcorn note becomes more prominent again. As if there is a fresh batch popping somewhere.
What About Pop has 14-16 hour longevity and moderate sillage wearing close to the skin.
If you are looking for the places where the gourmand style of perfume is going to expand it is becoming apparent Sig. Casotti is going to have The House of Oud be one of the brands which is right there.
Disclosure: This review is based on a sample I purchased.