New Perfume Review Shay & Blue White Peaches- Frozen Peaches

When we moved to Poodlesvile I had some favorite fruits and some that were low on the list. One that was low on the list was peach. One thing living in an area surrounded by farms has taught me is that there isn’t just one kind of peach and the variety makes the difference. We have a huge peach orchard near the Colognoisseur Home Office. On a summer day I go over and grab a basket of what ever is ready. There is a point in the summer where there is a variety which is the ideal crisp refreshing fruit you want to bite into. If peach was low on my list when we moved here it has changed. Peach is a familiar ingredient in perfumery. One could even say it is too familiar. Which is why Shay & Blue White Peaches is such a nice change of pace.

Dom de Vetta

Shay & Blue has been one of those underappreciated perfume success stories. Founded in 2012 by Dom de Vetta he has overseen the production of a line of 22 perfumes working exclusively with a single perfumer, Julie Masse. If there is a consistent theme to the ones I enjoy most, is the creative team presents something I think I know in a new framing. Which is exactly what occurs in White Peaches. Peach is used as part of the classic peach chypres as well as a semi-gourmand peaches and cream; most of the time. In this case Mme Masse finds a refreshing chilly heart to the peach.

Julie Masse

That difference appears right from the start as this peach has that crisp snap to it that is unusual. Mme Masse underpins it with the support of narcissus to further keep things focused. Then in the heart she takes the herbal quality of elderflower and subsumes it into what she calls a “granita” accord. There is a hint of grape floating here along with the elderflower. This comes together like a frozen drink featuring St. Germain liqueur. It finishes with a gorgeous sliver birch wood foundation.

White Peaches has 10-12 hour longevity and average sillage.

Outside of citrus I tend to avoid the heavier fruits in warm weather. White Peaches is the antithesis of that as I will be reaching for it on the warmest days this summer. Probably on a trip to the orchard to pick up some real thing.

Disclosure: This review is based on a sample I purchased.

Mark Behnke