Colognoisseur Best of 2021 Part 3: The Top 35 New Perfumes of the Year

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To begin with the context of the list, I tried 621 new perfumes since January 1, 2021. That is about a third of all new perfume released during the same time frame. The list below is the best 5.6% of those I got to try. As you see in the title it has expanded a bit from the usual Top 25. I found that when I looked back, I had a tight list of 35 I was pleased with. I decided to make them all worthy of the main list with no Honorable Mentions this time around.

The Top 10 (Perfume of the Year candidates)

10, Diptyque Kyoto– The best of the four perfumes in celebration of the 60th anniversary of the brand. The magic of beetroot, and perfumer Alexandra Carlin turns this into a stunning fragrance.

9. Editions de Parfums Frederic Malle Synthetic Jungle– Perfumer Anne Flipo turned in a sappy green thicket of a perfume.

8. Zoologist Chipmunk– Creative Director Victor Wong and perfumer Pia Long create a modern interpretation of those classic woody masculine perfumes of decades ago.

7. Azman Two Minutes After the Kiss– You might think there is nothing new in an oud-rose perfume. Perfumer Cristiano Canali will make you think again.

6. Masque Milano Lost Alice– Creative Directors Alessandro Brun and Riccardo Tedeschi team-up with perfumer Mackenzie Reilly for a gourmand inspired by Alice’s Tea Party.

5, Francesca Bianchi Luxe Calme VolupteFrancesca Bianchi lives on the edge in her perfume making. This time it is the edge of sensual passion in this year’s sexiest fragrance.

4, Puredistance No. 12– Creative director Jan Ewoud Vos told me to give perfumer Nathalie Feisthauer’s perfume time to mature. When it did a magnificent powdery chypre was there to enjoy.

3. Rubini NuvolariAndrea Rubini and his creative team including perfumer Cristiano Canali take you for a drive on an F1 track all the way through the checkered flag.

2. Amouage Material– Creative director Renaud Salmon and perfumer Cecile Zarokian turn in the most audacious gourmand of the year using the tritest of ingredients, vanilla. By turning it inside out and back again they define something entirely new.

1. Amouage Silver Oud– All the reasons are in yesterday’s Perfume of the Year post. The short version: M. Salmon and Mme Zarokian made me care about oud again.

The Rest of the Top 35 in Alphabetical Order

Aesop Eremia– The apocalypse has never seemed so appealing.

Aftelier Perfumes Joie de VertMandy Aftel uses a vintage anise hyssop in a hymn to green.

Anatole Lebreton Racine Carre– This perfume is the answer to, “What is the square root of licorice?”

April Aromatics Wild Summer Crush– The exuberance of the summer and the possibilities of love explode on my skin with joy.

Chanel Paris-EdimbourgOlivier Polge is creating his own niche at Chanel with the Les Eaux. This is the best of them, so far.

Chris Collins African Rooibos– The best tea-inspired perfume of 2021.

Comme des Garcons Ganja– Everything Comme des Garcons has done well for thirty years, and counting is right here.

Diptyque Venise– This reminds you that Venice is not just water and canals. It is also the gardens on the islands.

DS & Durga St. Vetyver– I hear Jimmy Buffet in my head every time I wear this.

Escentric Molecules Molecule 01 + Iris– Sometimes things are simple. Geza Schoen adds iris to Iso E Super. It is as good as it gets.

Freddie Albrighton Mabel’s Tooth– The most fun I had with a perfume all year from a new independent perfumer.

Hedonik Divine PerversionFrancesca Bianchi’s leather line has a perfume to match.

La Curie GeistLesli Wood finds the wood smoke hanging in the pine trees.

Laboratorio Olfattivo Vanagloria– This is a version of a vanilla throw blanket from Dominique Ropion.

Maison Crivelli Lys SolabergNathalie Feisthauer takes you to summer in the Great White North as the lilies bloom.

Maison Crivelli Hibiscus Mahajad– Perfumer Quentin Bisch creates a red-colored gemstone floral.

Milano Fragranze Diurno– The best of the new line by creative director Alessandro Brun. Perfumer Julie Masse uses a brilliant Amaretto accord to call up the echoes of the Lost Generation.

Naomi Goodsir Corpus Equus– Perfumer Bertrand Duchaufour forms a horsehair leather fragrance.

Parfum d’Empire Mal-AimeMarc-Antoine Corticchiato can make perfume from anything, including weeds.

Phoenecia Perfume Oud Elegance Rose and Oud Elegance Incense– Perfumer David Falsberg gave two visions of no BS oud. Both are enhanced by the ingenious use of a hyraceum tinctured alcohol.

Sarah Baker Loudo– This combination of a cherry cordial and oud was as compelling as it got.

Scents of Wood Plum in Cognac– This was the perfume which made Fabrice Croise’s concept come to gourmand life under perfumer Pascal Gaurin.

Shalini Fleur JaponaisShalini and perfumer Maurice Roucel make a delicate artistic perfume.

Tom Ford Private Blend Ebene Fume Rodrigo Flores-Roux wakes up the echoes of the early days of the brand.

Zoologist Snowy Owl– At the end of last year I eagerly awaited this collaboration between Victor Wong and perfumer Dawn Spencer Hurwitz. Snowy Owl was even better than I could have imagined.

That’s a wrap for 2021. I’m looking forward to what 2022 has in store.

Mark Behnke

New Perfume Review Sarah Baker Loudo- A Cherry Cordial Goes Trekking

One of the things which most interests me about perfumery is watching its evolution. Probably my favorite perch is observing the continuing expansion within the gourmand genre. It is the newest genre of perfumery which means it is the least bound by tradition and history, which makes it fertile ground for those who want to think outside of the box. The easy gourmand is to take vanilla give it a sugary boost to make a fragrant sugar cookie then add a topping of fruit or nuts. Even though this has now become a standard I find I haven’t become bored with it, yet. If the genre is truly going to take its place with the other historical types it is going to need to become broader then just the bakery or the candy shop. Alternatively, it can think about exporting those experiences into previously unimagined places as Sarah Baker Loudo does.

Sarah Baker

Sarah Baker the London-based artist is the creative director behind her eponymous brand. What I have admired ever since she arrived in 2016 is the immersiveness of the style of fragrance which represent her. She is happy to move to the other end of the spectrum of the current transparency trend. It makes receiving a sample a reminder there is still beauty in weightier fragrance subjects. Because I have become so interested in the gourmand genre, I spend a lot of time talking to perfumers about it. One of the things I ask is why isn’t oud used more as an evolution from the way patchouli was employed in the earliest ones. Some of it is expense. Some of it is the difficulty of sourcing one which will behave the way a creative team wants it to. If patchouli is the perfect house guest, oud is the one you call a cab to the airport for. Ms. Baker had to select a perfumer well-versed in disciplining the delinquent. Her choice for Loudo is perfumer Chris Maurice.

Chris Maurice

The source of oud comes from two places. My favorite native version from Laos is one. The other is an agarwood tincture hand-made by Mr. Maurice. My understanding of tincturing is it allows a specific scent profile to be dialed in. What I experience in Loudo is a complex oud full of nuance without many of the off-putting aspects it has become known for. This carries a chewy resinous energy he uses to build the rest of the fragrance around.

The oud is present right from the start. Early on it is given a floral contrast through neroli. It is used to pick up the similar piece of the scent profile of Laotian oud. What happens next is a chocolate cordial accord is built in parallel to the oud. Using cherry, chocolate, vanilla, and orange blossom to construct it. Once it forms besides the oud a fabulously different type of gourmand comes forth. Some amber adds warmth to the final stages.

Loudo has 14-16 hour longevity and average sillage which is impressive for an extrait concentration.

Loudo expands the gourmand genre by taking a cherry cordial out for a walk in a Laotian forest. For those looking for a new type of gourmand you should take a trek with Loudo.

Disclosure: This review was based on a sample provided by Sarah Baker.

Mark Behnke