When it comes to many of the perfumes which find their way to the Dead Letter Office trying to create a demographic for a fragrance is one of the surest paths to discontinuation. When you look back over the history of perfume when there have been these perfumes which have served as pivot points for the industry; the years after that moment is a study in trying to catch up. In 1990, especially in the masculine category, Davidoff Cool Water had completely changed the game. Before Cool Water men’s perfumes were hairy chested powerhouses like Aramis for Men. By the 1990’s the men’s market supposedly wanted aquatics and fresh fragrances. Over at Rochas they had the thought to try and find a middle ground between the old and the new. That perfume would become Rochas Globe.
Rochas Globe had a big problem, who was it being made for? If the younger fragrance wearer was gravitating towards fresh aquatics while the older demographic wanted their powerhouses where did Globe fit? The answer was it didn’t. This would lead to its eventual market death within three years. The tragedy is Globe succeeded brilliantly at creating this kind of olfactory genetic splicing. The mad scientist behind this will surprise many of you, Jean-Claude Ellena. One of the most interesting periods of M. Ellena’s illustrious career was the period from 1988-1990. The five perfumes he signed during this time are some of the most unique in in his fragrant repertory. Globe fits right in.
A Younger Jean-Claude Ellena
Globe opens with a juicy mandarin paired with a very sharp green leafy note. It was a few years until I was able to identify it as Boldo leaves. Boldo is a leaf used to make tea in some South American countries. It is most often used in a combination with yerba mate. I think M. Ellena knows this because that pungent leafiness runs right into a heart of geranium, rhubarb, basil, and mate. M. Ellena defines his version of fresh and allows the heart notes to become that. The base is very traditional vetiver and amber returning Globe to familiar masculine territory.
Globe has 10-12 hour longevity and prodigious sillage. This is one to definitely be cautious about spraying too much.
Looking back through the lens of twenty-five years it is easy to see Globe just had no audience in 1990. I would love to see this re-released now because it is such a fascinating combination of styles from a perfumer, in M. Ellena, who was at his most experimental. I have said Globe had trouble finding an audience but I am definitely someone for whom Globe was made for. It is too bad there weren’t more of us.
Disclosure: This review was based on a bottle I purchased.