New Perfume Review Azzaro Chrome Extreme- Look Deep into My Ocean

I don’t know how trends become trends. Every Fashion Week I marvel at how each designer manages to find the same color palette to work from. Perfumes do the same thing as trends seem to spring up out of nowhere that is not being imitative. It is like there is an unconscious hive mind for creatives. The latest trend showing up all over this year in fragrance marketed to men is a deep ocean aquatic.

Over the nearly thirty years of aquatic style perfumes it has been a sea spray and fresh air combination. Light airy, clean and fresh. It has driven the mainstream marketplace for decades. In the last six months I’ve received a variation which is less fresh and clean. It captures a deep-water effect as if you are out of sight of land, rising and following on the indigo swells. This has a different weight to it. It has made me look forward to the new offerings. One of the best I’ve tried in these early days is Azzaro Chrome Extreme.

Philippe Romano

Azzaro Chrome was one of these original mainstream perfumes catching the first aquatic wave. It has launched over a dozen flankers since then, many of them typical derivative versions. Last summer’s version, Chrome Aqua, stood out for me because they kept it fresh and clean without using the same typical building blocks. Now Chrome Extreme extends that by moving from the beach to the high seas. Perfumer Philippe Romano is our captain.

Chrome Extreme opens with a more concentrated citrus of green manadarin. This isn’t that sunny citrus most used. This is closer in. Not to the degree of claustrophobia but it isn’t that typical smiley face of a citrus opening. The deep blue of the ocean is formed by an accord of watery notes plus a lot of juniper berry. The gin-like part of juniper berry adds a chill to the aquatic accord. It also adds a hint of spiciness which is also another way M. Romano keeps Chrome Extreme more consolidated. As it develops further warm Cashmeran and amber push back against the chill of the aquatic accord. It produces a pleasant cool and warm effect that lasts for hours.

Chrome Extreme has 10-12 hour longevity and average sillage.

These early days of 2020 are offering those who enjoy the aquatic perfumes an opportunity to find a new experience. I think if there are others which are as good as Chrome Extreme the genre might move from the beach to deep into the ocean.

Disclosure: This review is based on a sample provided by Azzaro.

Mark Behnke

New Perfume Review Abercrombie & Fitch First Instinct- Second Look

I definitely carry my biases. There are brands where they get my patience throughout many derivatives of their best sellers. While there are others who don’t get the same amount of tolerance. The perfumer of malls everywhere Abercrombie & Fitch is one of the latter. The fact that anytime I visit the mall when I walk by the storefront that I will be engulfed in a cloud of Fierce is enough to engender my attitude. That they have spun out seemingly infinite flankers since its release in 2002 also doesn’t help. Back at the end of the summer of 2016 I received a bottle of the brand’s attempt to branch out called First Instinct. I looked back at my notes and had labeled it as “good try maybe next time”. Then as I was talking with some in the vlogging community they kept asking me what I thought because it was showing up on a lot of year-end “best of” lists. It was enough to make me give First Instinct a second chance and I’m glad I did.

Gino Percontino

One of the things I appreciate about First Instinct is they veered away from the Fierce architecture. Even though First Instinct is described as a fougere, like Fierce, it really isn’t. Two perfumers, Gino Percontino and Philippe Romano, gove First Instinct a distinctly aquatic heart; but one which is comprised of some different ingredients than the typical ozonic sea air suite normally found in that genre. It gives it a fresher effect overall than a traditional fougere.

Philippe Romano

First Instinct opens on what the note list calls a “gin and tonic accord”. I definitely get the gin, as juniper is very prominent. But the drink I get is some version of a melon martini as the perfumers use melon with a hint of almond to construct this olfactory cocktail. There is a real playfulness to this to provide some fun. Violet leaf provides the aquatic vibe in the heart and it is made more expansive with a series of citrus notes to give it that effect. A very nice use of Szechuan pepper provides some atypical spiciness to the overall cleanliness of the heart accord. Up until now First Instinct has been clean and fresh, in the base it gets warm with a mixture of cashmeran, amber, and some of the warmer musks. It is a shift of mood which works without feeling like First Instinct is grinding its gears making the transition.

First Instinct has 12-14 hour longevity and above average sillage.

While First Instinct wouldn’t have made any of my year-end lists I understand why it has appealed to many. This is not Fierce but it is Abercrombie & Fitch. Despite my best try to lump it in with Fierce it is better than that and worth giving a try if you’ve been avoiding it for the reasons I was.

Disclosure: this review was based on a bottle I received from Abercrombie & Fitch.

Mark Behnke

Dead Letter Office: Salvador Dali Le Roy Soleil- Two Great Minds, One Lost Perfume


In previous entries of this series I’ve told the story of perfumes which have failed because they couldn’t find their audience. This time I’m going to tell you about a perfume which had two opportunities separated by 50 years to try and find its audience. That it was the product of two of our greatest creative minds, Elsa Schiaparelli and Salvador Dali, makes it all the more noteworthy.

le roy soleil 1947

Le Roy Soleil c.1947

The story of the perfume called Le Roy Soleil starts in 1947 as Mme Schiaparelli wanted to celebrate the end of World War II with a perfume which paid homage to Louis XIV. For the bottle she turned to her collaborator of over ten years, Salvador Dali. As you can see in the picture above the bottle was housed in a hinged seashell which contained a bottle topped with a sun containing a face etched onto it. This was released in a limited edition of 2000. The bottle was produced by Baccarat. It will surprise nobody that the bottle has become one of the most desired for perfume collectors. The disappointing part of all of this is the perfume inside the bottle is an afterthought. I can find no record of the perfumer who worked on it. It is described as “luxurious”, “regal”, and “devastating”. I did buy some of the juice in a 1946 bottle from the person who won an auction for it. It had clearly been exposed to the air and sunlight too long as all that remained was a muzzy vanilla and musk.

Le-Roy-Soleil 1997-1

Fifty years later, in 1997, the perfume line which carried M. Dali’s name announced the release of Le Roy Soleil. According to the press release it was based on the original as re-interpreted by perfumer Philippe Romano. This is the version I first experienced. Le Roy Soleil in 1997 was all about pineapple in the early going. M. Romano could have tried to show some restraint but instead he turned the top notes into a fruit fiesta as papaya, apricot, and lemon join the party. These top notes reflect the incredible brilliance of those fruits exploding to life. To turn down the sunshine cinnamon and clove grab ahold of it and shade it a tiny bit. Rose and jasmine add a bit of different shading. Pineapple is one of those odd perfume notes which is far too easy to make syrupy and overwhelming. M. Romano finds a way to avoid that making it light and bright. The base notes are a set of transparent musks over vanilla and sandalwood. This part shares some similarity to what I smelled in the 1947 spoiled sample.

Le Roy Soleil has 8-10 hour longevity and prodigious sillage.

Why did the 1997 version fail? I was unable to find a reason in my research. It definitely wasn’t because the packaging wasn’t spectacular as you can see the 1997 bottle was also quite beautiful. I am going to speculate it is the pineapple which typical consumers don’t appreciate as much as I do. If I ever tried to make a list of top 10 pineapple perfumes ever I think I’d struggle mightily to fill that list up. It isn’t even the aesthetic as Le Roi Soleil Homme released a year later is still in production. As hard as it may be to believe Mme Schiaparelli and M. Dali couldn’t quite shake up the perfume world in the same way they did the fashion world.

Disclosure: This review based on a bottle of 1997 Le Roi Soleil I purchased.

Mark Behnke