New Perfume Review Ex Nihilo Love Shot- Trying to Define an Aesthetic

As I begin to follow a brand I am always interested in trying to define a particular brand aesthetic. I believe if a brand can create this it allows for a perfume buyer an opportunity to connect more strongly to it. Through the first ten releases Ex Nihilo was forming what I thought might be an emerging aesthetic. With the eleventh release, Love Shot, that aesthetic is mostly left behind. Which leaves me wondering if it is outlier or is it more similar than I think?

Love Shot is the second of two new Ex Nihilo releases helmed by perfumer Nathalie Gracia-Cetto. Creative directors Sylvie Loday, Benoit Verdier, and Olivier Royere asked Mme Gracia-Cetto to create a modern floral chypre. The previous florals within the Ex Nihilo collection have had a very extroverted presence which hearken back to the powerhouse florals of the past. It has been that embrace of the structures of perfume from decades ago which had me thinking this was the eventual identity of Ex Nihilo as a brand. Love Shot is a very modern version of a classic perfume type.

Nathalie Gracia-Cetto

Nathalie Gracia-Cetto

Mme Gracia-Cetto chooses a fruity floral beginning with peony supported with a bit of raspberry. The raspberry imparts a tartness instead of the sweetness which I find so off-putting in this style. Having the fresh floralcy of the peony in place it allows jasmine to be the real star floral of this floral chypre. I like the expansiveness of the jasmine as it adds a tremendous amount of lift to Love Shot. So much so that the raspberry peeks out again. Then we head to the chypre base accord which Mme Gracia-Cetto constructs from patchouli, vetiver, and musk. This combination is starting to become the standard go-to for a modern chypre. What makes it different is how each perfumer chooses to balance the ingredients. Here the musks are amplified a little more so the vetiver and patchouli add a little less bite than they might. The choice works particularly well in Love Shot because Mme Gracia-Cetto matches the chypre accord with a leather accord. This is a classical leather accord very refined but not so far as to be suede more motorcycle jacket. Together this leathery chypre is a wonderful foil to the jasmine and raspberry.

Love Shot has 12-14 hour longevity and average sillage.

Love Shot represents a contemporary quality that most of the rest of the Ex Nihilo collection does not display. I think if I smelled it blind I would have guessed a whole lot of other brands before probably giving up and being surprised at the answer. Where it is similar is in its desire to push towards the limits of a style. As a fruity floral chypre I found Love Shot to be much more interesting than most perfumes of this ilk. That’s because it feels modern and vintage at different turns. Which might be the reason Love Shot is not an outlier just a different perspective on a vintage aesthetic.

Disclosure: This review is based on a sample provided by Ex Nihilo.

Mark Behnke

New Perfume Review Tom Ford Private Blend Soleil Blanc- Sunbathing at the Cement Pond

There is an interesting subsection of perfume genres titled suntan lotion. There are some great examples from some of our best perfume brands. It should be no surprise that Tom Ford Private Blend wants to join in the fun in the sun with the new release Soleil Blanc.

Growing up in South Florida the smell of suntan lotion was one of the consistent smells of my day-to-day life. Which is why I probably enjoy this niche within a niche. To get this right there is a certain amount of tropical touchstones which need to be present. Perfumer Nathalie Gracia-Cetto working under the creative direction of Karyn Khoury has chosen to go in a slightly different direction. Soleil Blanc eschews the deeper, oilier nature some of the other sunscreen fragrances conjure. As a result, Soleil Blanc is kept very sheer almost like the scent of the afternoon’s suntan lotion as it remains on a wrap hanging on the door.

Nathalie Gracia-Cetto

Nathalie Gracia-Cetto

Soleil Blanc speaks sotto voce right from the start as breezy cardamom is matched up with bergamot and baie rose. The cardamom is the focal point and its slightly lemony nature conjures up the sun. The tropical nature is carried off by ylang-ylang bolstered with jasmine and a very precise amount of tuberose. Ylang-ylang has this oily quality when taken on its own. The jasmine used here is meant to lighten that up. The tuberose is very controlled and it is meant to enhance the tropical feel without getting out of control. Again this is all done at the volume of a whisper. The base forms an interesting sun-kissed skin accord of benzoin, tonka, and cocoa. That last note is there for a very interesting alternative to Ms. Gracia-Cetto using a bunch of musks. Together this is the smell of your skin as you get up after a day sunbathing. A very distant fragrant reminder of the afternoon.

Soleil Blanc has 14-16 hour longevity and very low sillage. This is one of those perfumes where you will think it is gone after a few hours. Because of the low sillage it can seem that way but it does last a decent amount of time.

Ms. Gracia-Cetto has composed the cleanest of the suntan lotion scents. The low wattage on it is going to be an issue for some. I found the transparency of it all to be very appealing. It is such a clean scent that it doesn’t remind me of the beach but instead sunning by the pool or as Ellie May Clampett says the cement pond. Soleil Blanc is by far the quietest of the Private Blend collection but sometimes there is beauty in the softer moments.

Disclosure: This review was based on a press sample provided by Tom Ford Beauty.

Mark Behnke