There is something about understated elegance. Or to put it another way, to be chic while also being cheap. This is a concept much easier to say than to accomplish. It is also an unspoken goal of a lot of mainstream perfumes. It is also easier attempted than produced. I am always reminded of it when I try Moschino Cheap and Chic. Not only do they put it on the label, but they also live up to it.
It is a story I’ve told many times especially in the 1990’s as fashion brands added fragrance to their offerings. Moschino was no different. They started with Moschino and Moschino pour Homme in 1987 and 1990, respectively. Moschino pour Homme was one of those underrated men’s colognes which got washed away by the tidal surge of the fresh and clean trend. Neither were particularly popular and Moschino retrenched as they decided what was next.
The choice was to make a perfume which dovetailed with their women’s fun line “Cheap and Chic”. This clothing collection was always about youthful exuberance. When this collection was on the runway you might see the models wearing crowns and miniskirts or vibrant prints and lei. It was decided a perfume to match that irreverence was going to be the third try at fragrance for the brand. Perfumer Nathalie Lorson made Cheap and Chic perfume all of that.
When you go to a Cheap and Chic fashion show you feel like you’re at a party. The perfume feels like the fragrance you should wear to that party. Mme Lorson goes for a traditional citrus floral. She changes it by using some different versions which makes it feel unique without feeling odd. When it is all put together it lives up to its name.
Cheap and Chic opens with the greener lemon of yuzu. Petitgrain is used to push the lemony part a bit more to the forefront. It all leads to a floral heart which I enjoy every time I wear this as violet and peony form the perfect sunny floral duet. Mme Lorson deftly titrates in some of the bigger florals of jasmine and rose but they are there to provide some longevity and depth not to be the focus. It ends on a sweet woody base accord of sandalwood, vanilla, and tonka bean.
Cheap and Chic has 12-14 hour longevity and average sillage.
Besides living up to its name Cheap and Chic was the first fragrance success for Moschino. It has become a legacy brand for many young perfume lovers who discover it in their teens and early 20’s. The brand has produced a consistent output over the past twenty-plus years but Cheap and Chic has survived because it does exactly what it promises. Just don’t think it comes easily.
Disclosure: This review is based on a bottle I purchased.