Discount Diamonds: Rochas Tocade- Maurice Roucel’s Turkish Delight

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Maurice Roucel is one of our greatest perfumers and he just as easily produces a fragrance for Victoria’s Secret, 2012’s Simply Gorgeous; as he does for Frederic Malle, 2000’s Musc Ravageur. There is a broad spread to the perfumes he makes. From a gourmand like 2004’s Bond No. 9 New Haarlem to a fruity floral like 2006’s Guerlain Insolence there is always a dashing sense of style underlying all that he creates. M. Roucel feels like one of the last of the old school perfumers just turning out things that smell good. One of my favorites by M. Roucel is also one of the best perfume bargains you can find, one of the best perfumes you can buy; Rochas Tocade.

maurice-roucel

Maurice Roucel

M. Roucel created Tocade in 1994 and it was one of his earliest forays into what would eventually become the gourmand style of perfume. For Tocade which translates to “whim” he centers the perfume on two notes, rose and vanilla. Vanilla had been used in a more restrained way with rose in many previous fragrances but the change here was to really up the vanilla and that in turn makes Tocade feel like an olfactory version of Turkish Delight. It is a typical Oriental and in that way it carries a heft to it appropriate for the confection it imitates.

advertising_tocade

Tocade opens with a bit of light green aspects from bergamot and geranium. It gives way to a transparent rose which is given some structure with iris as support. Through the first few moments, all of this is fairly traditional pretty rose. It all changes as the vanilla makes its presence known. M. Roucel pulls off a fabulous effect with his vanilla as it never tilts into a pedestrian kind of vanilla. It never seems to get sweet and buttery, or saccharine and sugary. Somehow it straddles a knife’s edge of balance between the two. Because of the translucence of the rose it comes off almost watery. It is difficult to say M. Roucel has a signature move but if there is one this watery sheer floral effect is probably it. Once the vanilla rises fully Tocade feels like a beautiful sticky piece of Turkish Delight. To further deepen the comfort aspects amber and benzoin add a softly sweet resinous complement while a bit of musk adds a twinge of animalic contrast.

Tocade has average longevity and above average sillage.

Tocade has survived the ravages of reformulation pretty much intact for twenty years. I picked up a 1Oz. bottle for $9.99 at my local TJ Maxx to compare to my original bottle and the only difference is in the very top notes as the new bottle feels a little brighter for those first few minutes; which is probably to be expected. Once Tocade gets down to its rose and vanilla business my mid 1990’s bottle and the 2014 bottle are identical on my skin. As I mentioned above this perfume is easily obtainable from a number of sources for less than $20/Oz. I think Tocade is one of the great perfumes of the last thirty years and the fact that it isn’t more well-known is a shame; the price certainly shouldn’t be a barrier. This is an example of a master perfumer fashioning a simple construction which contains subtle shadings and brushstrokes to take it far above being a simple rose and vanilla perfume. For $10 how can you go wrong?

Mark Behnke

Bond No. 9 101-Five To Get You Started

There are few perfume houses as prolific as Laurice Rahme’s Bond No. 9. Since she founded it with sixteen fragrances based on New York City neighborhoods in 2003 there are currently over 70 Bond No. 9 fragrances to choose from. I am going to suggest five of those to start your exploration of this uniquely New York perfume house. Bond No. 9 has some exclusives for Saks Fifth Avenue and Harrod’s and I’m not including any from those collections because of their exclusivity. The main collection Bond No. 9 fragrances are some of the most accessible niche perfumes to be found and they should be easier to find than many other niche brands.

laurice rahme

Laurice Rahme

Chinatown is arguably the best perfume in the entire line. Perfumer Aurelien Guichard was a rising star in 2005 and his modern chypre underneath a soft fruity floral opening is incredible. If I was making a list of the best perfumes released post-2000 Chinatown would be near the top.

New Haarlem was one of two perfumes by perfumer Maurice Roucel for Bond No. 9, the other is Riverside Drive. M. Roucel creates an abstract version of a coffee gourmand fragrance. There is definitely coffee at the core but he adds in things no barista would think of like lavender and patchouli. The latter is really what turns New Haarlem into one of the better gourmand fragrances on the market.

high line bottle

2010’s High Line by perfumer Laurent LeGuernec is inspired by the recaptured railroad line turned into urban green space in downtown New York. M. LeGuernec composed a fragrant sonnet to springtime and growing things. The opening freshly cut grass accord is joined by a fresh bouquet of spring flowers most notably tulips. This is all laid over a base accord of sun warmed concrete after a spring shower. The smell of nature in a big city setting makes High Line one of my favorite spring fragrances.

In 2007, Aurelien Guichard created Silver Bond (aka Andy Warhol Silver Factory) it is a sheer incense fragrance with a metallic twinge throughout. It opens with a very sheer citrus, lavender, and incense opening. A combination of violet and iris are used to enhance their sharper more metallic facets which adds the sort of weirdly artistic flourish to what could be a straightforward incense fragrance without it. The base notes go towards a much deeper incense vibe.

Success is the Essence of New York (aka Andy Warhol Success is a Job in New York) is a grown-up version of Calvin Klein Obsession for Men. Perfumer Claude Dir takes a softly spicy opening centered on cardamom into a floral accord of tuberose, rose, jasmine, and orris to fashion a depth form those notes without becoming cloying. The warm base of amber, vanilla, and patchouli serves to round this out.

If you’ve been itching to take a perfumed tour of New York courtesy of Bond No. 9; grab the olfactory subway and make your first stops on the five suggestions above.

Disclosure: This review is based on bottles of these fragrances I purchased.

Mark Behnke