Colognoisseur Best of 2021 Part 3: The Top 35 New Perfumes of the Year

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To begin with the context of the list, I tried 621 new perfumes since January 1, 2021. That is about a third of all new perfume released during the same time frame. The list below is the best 5.6% of those I got to try. As you see in the title it has expanded a bit from the usual Top 25. I found that when I looked back, I had a tight list of 35 I was pleased with. I decided to make them all worthy of the main list with no Honorable Mentions this time around.

The Top 10 (Perfume of the Year candidates)

10, Diptyque Kyoto– The best of the four perfumes in celebration of the 60th anniversary of the brand. The magic of beetroot, and perfumer Alexandra Carlin turns this into a stunning fragrance.

9. Editions de Parfums Frederic Malle Synthetic Jungle– Perfumer Anne Flipo turned in a sappy green thicket of a perfume.

8. Zoologist Chipmunk– Creative Director Victor Wong and perfumer Pia Long create a modern interpretation of those classic woody masculine perfumes of decades ago.

7. Azman Two Minutes After the Kiss– You might think there is nothing new in an oud-rose perfume. Perfumer Cristiano Canali will make you think again.

6. Masque Milano Lost Alice– Creative Directors Alessandro Brun and Riccardo Tedeschi team-up with perfumer Mackenzie Reilly for a gourmand inspired by Alice’s Tea Party.

5, Francesca Bianchi Luxe Calme VolupteFrancesca Bianchi lives on the edge in her perfume making. This time it is the edge of sensual passion in this year’s sexiest fragrance.

4, Puredistance No. 12– Creative director Jan Ewoud Vos told me to give perfumer Nathalie Feisthauer’s perfume time to mature. When it did a magnificent powdery chypre was there to enjoy.

3. Rubini NuvolariAndrea Rubini and his creative team including perfumer Cristiano Canali take you for a drive on an F1 track all the way through the checkered flag.

2. Amouage Material– Creative director Renaud Salmon and perfumer Cecile Zarokian turn in the most audacious gourmand of the year using the tritest of ingredients, vanilla. By turning it inside out and back again they define something entirely new.

1. Amouage Silver Oud– All the reasons are in yesterday’s Perfume of the Year post. The short version: M. Salmon and Mme Zarokian made me care about oud again.

The Rest of the Top 35 in Alphabetical Order

Aesop Eremia– The apocalypse has never seemed so appealing.

Aftelier Perfumes Joie de VertMandy Aftel uses a vintage anise hyssop in a hymn to green.

Anatole Lebreton Racine Carre– This perfume is the answer to, “What is the square root of licorice?”

April Aromatics Wild Summer Crush– The exuberance of the summer and the possibilities of love explode on my skin with joy.

Chanel Paris-EdimbourgOlivier Polge is creating his own niche at Chanel with the Les Eaux. This is the best of them, so far.

Chris Collins African Rooibos– The best tea-inspired perfume of 2021.

Comme des Garcons Ganja– Everything Comme des Garcons has done well for thirty years, and counting is right here.

Diptyque Venise– This reminds you that Venice is not just water and canals. It is also the gardens on the islands.

DS & Durga St. Vetyver– I hear Jimmy Buffet in my head every time I wear this.

Escentric Molecules Molecule 01 + Iris– Sometimes things are simple. Geza Schoen adds iris to Iso E Super. It is as good as it gets.

Freddie Albrighton Mabel’s Tooth– The most fun I had with a perfume all year from a new independent perfumer.

Hedonik Divine PerversionFrancesca Bianchi’s leather line has a perfume to match.

La Curie GeistLesli Wood finds the wood smoke hanging in the pine trees.

Laboratorio Olfattivo Vanagloria– This is a version of a vanilla throw blanket from Dominique Ropion.

Maison Crivelli Lys SolabergNathalie Feisthauer takes you to summer in the Great White North as the lilies bloom.

Maison Crivelli Hibiscus Mahajad– Perfumer Quentin Bisch creates a red-colored gemstone floral.

Milano Fragranze Diurno– The best of the new line by creative director Alessandro Brun. Perfumer Julie Masse uses a brilliant Amaretto accord to call up the echoes of the Lost Generation.

Naomi Goodsir Corpus Equus– Perfumer Bertrand Duchaufour forms a horsehair leather fragrance.

Parfum d’Empire Mal-AimeMarc-Antoine Corticchiato can make perfume from anything, including weeds.

Phoenecia Perfume Oud Elegance Rose and Oud Elegance Incense– Perfumer David Falsberg gave two visions of no BS oud. Both are enhanced by the ingenious use of a hyraceum tinctured alcohol.

Sarah Baker Loudo– This combination of a cherry cordial and oud was as compelling as it got.

Scents of Wood Plum in Cognac– This was the perfume which made Fabrice Croise’s concept come to gourmand life under perfumer Pascal Gaurin.

Shalini Fleur JaponaisShalini and perfumer Maurice Roucel make a delicate artistic perfume.

Tom Ford Private Blend Ebene Fume Rodrigo Flores-Roux wakes up the echoes of the early days of the brand.

Zoologist Snowy Owl– At the end of last year I eagerly awaited this collaboration between Victor Wong and perfumer Dawn Spencer Hurwitz. Snowy Owl was even better than I could have imagined.

That’s a wrap for 2021. I’m looking forward to what 2022 has in store.

Mark Behnke

New Perfume Review Masque Milano Lost Alice- Party with the Creatives

Back at the end of last year I found out there was a perfume coming from three of my favorite creative people in perfumery. Two of them are the owners-creative directors of Masque Milano, Alessandro Brun and Riccardo Tedeschi. As the brand enters its second decade they stand at the top of independent perfume. The other one is a young perfumer who had a spectacular year in 2020, Mackenzie Reilly. She is a perfumer who finds new ways to tell fragrant stories. Together they have collaborated on Masque Milano Lost Alice.

The setting for this perfume is The Mad Hatter’s tea party from the Lewis Carroll’s “Alice’s Adventures in Wonderland”. This has been an inspiration for many perfumes. One reason is the idea of creating a new perfume is a real-life version of creating a new reality. Whenever the people behind my latest perfumes show me their process it is quite often a party of ingredients and inspirations told in larger-than-life ways. The perfume might be meant to take you to Wonderland, yet the creativity right here is as energetic as anything The Mad Hatter can imagine.

Riccardo Tedeschi, Mackenzie Reilly, and Alessandro Brun (l. to r.)

One of the reasons that Masque Milano has been so creative is because they look for the new perfumers to work with. On a videoconference to announce Lost Alice all three spoke to the collaboration. How each of them had specific things they brought to the final result.

One of the things Ms. Reilly was able to bring to this party was a set of ingredients from Laboratoire Monique Remy (LMR). Each perfume oil provider has a set of crown jewel ingredients. At IFF, where Ms. Reilly works it is the LMR palette. Most of the time you get a couple of these in any given fragrance. Because Sigs. Brun and Tedechi are committed to the highest ideals Ms. Reilly were able to use six LMR ingredients. This bit of quality needs to be mentioned because it is through the nuance of these exquisite ingredients that Lost Alice is found.

This is a perfume made up of three distinctive accords. The opening is Earl Grey tea replete with bergamot over which a cloud of black pepper and sage hover. This was directly inspired by a line from the book describing a part of the tea party where there is “too much” pepper in the air. Here it is just right. By using the sage it harmonizes to give an expansive air to the pepper which keeps it from becoming overwhelming. The heart is built around orris concrete. Ms. Reilly reinforces it through ambrette seed and carrot. This makes sure the powdery part of the rhizome is held in check. This orris is earthy root. This one reminds me of dough. Which is when a fabulous accord of sweet cakes arrives. The orris and the sweet rise together into the spicy top accord. It comes to a close around a steamed milk accord given depth and creaminess through sandalwood. The final addition is what makes Lost Alice rise to new heights.

As homage to the Italian creative directors Ms. Reilly uses the LMR version of Broom Absolute. This ingredient flows through the perfume. It gathers in the sweet cakes and adds a little honey. There is a grainy texture which adds froth to the steamed milk. Finally it is a catalyst through which the whole perfume ignites. It creates a vividness which envelops it all.

Lost Alice has 12-14 hour longevity and average sillage.

Lost Alice is meant to be the opening scene in the final “Act of Dreams” to complete the perfumed opera begun with their first releases. Sigs. Brun and Tedeschi along with Ms. Reilly have formed a creative dream team. By inviting me to their party I’ve found one of my favorite perfumes of the year.

Disclosure: This review is based on a sample provided by Masque Milano.

Mark Behnke