I delight in finding new perfume brands. It is part of what makes me enjoy writing about perfume. Like an olfactory Lothario I am always looking for a new relationship. The bad part of that behavior is the possibility to ignore one of the longer-lived brands when it is doing something extraordinary. I hope that I am a better correspondent than that, but it is human nature to put the new over the old. One point in my favor is I have been very impressed with the current direction at Jo Malone overseen by creative director Celine Roux. 2018 is shaping up as a prime example. The new Jo Malone Honeysuckle & Davana continues a fantastic year.
I often write about how a strong creative director paired with a strong aesthetic is a formula for success. Mme Roux has placed her very distinctive direction upon one of the more recognizable perfume aesthetics by not being afraid to explore the fringes of that. Jo Malone is a classic British line which honors that in every perfume. Mme Roux has embraced that in the best releases over the last few years. Honeysuckle & Davana shows all of that.
The press materials for almost every new Jo Malone release offers quotes from Mme Roux and the perfumer about the creative process. For Honeysuckle & Davana the collaborator is perfumer Anne Flipo. Honeysuckle is not a flower which can be extracted easily. The alternative is for a perfumer to undertake headspace analysis where they capture and analyze the material in its natural state. By seeing the chemical makeup of the natural scent, they can then undertake an effort to produce that scent in the lab. The press release tells of Mme Roux and Flipo spending a full day at The National Arboretum in Gloucestershire. They took headspace samples throughout the day including one at midnight. They discovered an ever-altering scent profile. It was the late-night version which captured their attention as they felt it fit into a chypre construction. This effort pays off.
I didn’t speak about the other ingredient on the label; that one shows up right away. The top accord is rose oxide and davana. Both ingredients bring a fruit-tinted green to things. The rose oxide also has some earthiness from which the honeysuckle can spring. The honeysuckle accord comes next. It starts off very bright but Mme Flipo really turns it into an after dark version with osmanthus to contribute its leathery floral quality. There is the movement from innocent farmgirl to femme fatale. That is deepened as Mme Flipo uses the classic patchouli, moss, and sandalwood chypre base. Innocence is gone as the bad girl comes forward. It is this final stage of the perfume which impressed me. Even using the low-atranol oakmoss it is one of the few times I have not missed the bite of full octane oakmoss. The honeysuckle accord struts right through it all.
Honeysuckle & Davana has 10-12 hour longevity and average sillage.
Honeysuckle & Davana is my favorite Jo Malone release of 2018. It is also one of my favorite new releases overall in 2018. Mme Roux is making this Lothario take another look at the one he left behind; gloriously so.
Disclosure: This review is based on a sample provided by Nordstrom.