If there was ever a column that was destined to be written by popular demand it is this one. Every blog has their most commented on post. Far and away the one which has the most comments is my review of 2017’s Tiffany & Co. perfume. The bulk of the 84 and counting comments is a lament for the loss of the originals done for the luxury jewelry store. I realized the reason Tiffany and Tiffany for Men are both in the Dead Letter Office is also a story of how the licensing business in fragrance worked then and now.
Back in the mid-1980’s Tiffany wanted to add an exclusive perfume for purchase at their stores. Most designer brands look for a fragrance company to license their brand to. This has been an ongoing eco-system in perfume for decades. Almost every designer fragrance you own is overseen by one of the huge beauty conglomerates. Which makes the choice made by Tiffany more remarkable. Instead of going with those proven successful entities they chose to collaborate with another exclusive luxury brand who also made fragrance, Chanel.
They chose to ask the in-house perfumer team at Chanel of Francois Demachy and Jacques Polge to design exclusive Tiffany branded perfumes. In 1987 they released Tiffany followed two years later by Tiffany for Men. I never knew they existed until I was in Tiffany with a friend and saw the bottles. Both were sophisticated styles which felt perfectly at home in the jewelry store.
Tiffany is a gorgeous, layered perfume made up of the best floral ingredients. Rose, jasmine, ylang-ylang, orris and muguet form a heady central accord. Grace notes of citrus and berry flirt around the edges. It ends on that characteristically warm Chanel sandalwood and vanilla base.
Tiffany for Men is one of the greatest men’s perfume ever produced on a similar level to Patou pour Homme. The perfumers create a spicy citrus opening which turns greener through galbanum and oakmoss. It also comes to an end on a familiar Chanel accord this time it is an ambery sandalwood given some texture through black pepper.
About the time I learned that Chanel was the perfume house behind them I would learn soon after that Tiffany was not renewing the license, ending it in 2006. The remaining inventory would be depleted over the years following. Eventually the only place they lived on was in the Dead Letter Office.
The story picks up again ten years later. Tiffany wanted to get back into the fragrance game again. This time they would collaborate with one of the large beauty companies; licensing the brand to Coty. This seems to be an attempt to capture a new Tiffany audience. No more exclusivity. Sold everywhere. Looking to appeal to the current trends favored by the younger fragrance buying demographic. If you read my review of this newer version, I think they achieved what they were trying for.
This story is a tale of two different times and places for how Tiffany wanted to be interpreted as a perfume. 35 years ago it was exclusivity. Currently it is in search of a younger demographic by casting a wider net.
For all the commenters I hope this gives you some insight into why it is unlikely to ever see Tiffany or Tiffany for Men find their way out of the Dead Letter Office.
Disclosure: This review is based on bottles I purchased.