As we put 2016 to bed it is time to look forward to 2017. I like to end every year with some things I am anticipating and/or hoping for to happen in the next twelve months.
C'mon Vero, Pretty Please?
A new perfume from Vero Kern. It has almost been three years since the release of Rozy. Vero has teased us a little bit that the next one is going to be a tobacco focused fragrance. I know it will come out when she feels it is ready but my inner five-year old is getting ready to wail if I lead off this piece in twelve months with the same wish.
I would like new brands to put fragrance over marketing. I went back and looked; 2016 was no worse for the number of brand debuts sporting upwards of six perfumes. What did seem to be worse was the pricing for perfumes where the money did not seem to be in the bottle. Please if you’re a brand-new brand focus on the perfume; make it great. Try and only do three or four perfumes. Don’t rush to the market.
Le Labo Counter at Tyson's Corner Mall in Virginia
More Le Labo, more places. There was a lot of worry over Estee Lauder’s acquisition of Le Labo. One of the things I have thought is necessary for niche perfume to really expand is more access. In my local mall, they installed a Le Labo counter in the local Nordstrom’s. When it first opened in April it was busy on every visit but nothing like it was on my Holiday visit. Le Labo is one of the exemplars of what it means to be a niche perfume. Estee Lauder taking it to the mall shows that consumers will gravitate to quality if it is right in front of them. I am hoping that this will be rolled out across the country in places where niche is not readily available.
I want a masterpiece from Perfumers: The Next Generation…all of them.Quentin Bisch, Cristiano Canali, Luca Maffei, Julien Rasquinet, and Cecile Zarokian are this set of next generation perfumers I think of as the next set of rule-breakers. They have all consistently stepped up their game over the last couple of years. I want 2017 to have a release from each of them that makes my choice for Perfume of the Year the most difficult it has ever been. Make it so!
I hope we found the ceiling. For the first time since I’ve been writing about perfume the number of new releases were about the same in 2016 as they were in 2015. I always believed there was a number where the market could not continue to expand beyond. 2017, if it stays about the same, can be the third data point which confirms this.
Can this Spring be about something other than rose? The last two years I have been buried by fresh clean rose perfumes for Spring. I can hope that maybe a new floral can take center stage. Jasmine, perhaps?
On this final day of 2016 I want to wish every single reader the Happiest and Healthiest of New Years. Colognoisseur has grown beyond the goals I set for myself back when I started almost three years ago. For that I must thank everyone who spends a couple minutes here reading my writing. I hope 2017 brings us even more perfumed joy.
This year I tried 680 new perfumes which wasn’t even half of all the new perfume that was released. The Top 25 below represent the top 3.7% of all that I tried.
Alessandro Brun, Me, and Riccardo Tedeschi (l. to r.) of Masque Milano
The Top 5 (Perfume of the Year Candidates)
5. Thierry Mugler Angel Muse– Two of the most iconic landmark fragrances ever took it upon themselves to re-invent themselves for a new generation. Perfumer Quentin Bisch didn’t just change the gourmand template begun with 1992’s Angel he sent it off in an entirely new direction with Angel Muse. It is easy to see Angel Muse as a softer unplugged version of Angel with its vetiver and hazelnut cream core. If you look at it that way you miss the complete transformation of the pyramid without ever being anything less than a relative of the original.
4. Faths Essentials Green Water– I love the original Jacques Fath Green Water it is one of my favorite perfumes no matter what year. I worked hard to find as pristine a vintage bottle as I could. Which was why when I sat down to try the Cecile Zarokian supervised re-formulation I expected a watered-down shadow. Instead I found probably the best re-formulation of a classic vintage perfume I can recall. It started with the simplest of choices not skimping on the concentration of neroli oil; matching the percentage in the original. This was not economical but Mme Zarokian convinced creative director Raina Naim it was necessary. In many ways, the fresh snappy quality of the 2016 version is more appealing than the well-aged and macerated vintage versions. There is a time and place for both but there is no embarrassment having them side-by-side on my shelf.
3. The Different Company Adjatay– Simple was the by-word with the 2016 release from The Different Company. Creative Director Luc Gabriel had gone on a trip and left some actual tuberose in his well-worn leather traveling case. When he took it out again he realized that smell he encountered needed to become a perfume. He asked Alexandra Monet to find the balance between tuberose and leather he had experienced. It is an ever-evolving battle through the early going with tuberose on top at first before the leather gains the upper hand finally achieving a balance between the two. If it wasn’t for Adjatay my luggage would all have tuberose inside.
2. Zoologist Perfumes Bat– Almost literally the first new perfume I tried in 2016. From that point every one of the successive perfumes I tried had a very difficult bar to hurdle. Owner/creative director Victor Wong continuing his efforts of working with the best artisanal perfumers collaborated with Ellen Covey of Olympic Orchids. Dr. Covey had done some field studies of bats in the wild and had a good idea what should be in Bat. Mr. Wong creditably allowed Bat to evolve into a perfume which was true to both of their visions. I have had the most fun handing Bat to people throughout the year. Most gravitate to it immediately; but it is the ones who at first are unsure and over time keep returning to the strip before finally picking up the sample and spraying it on that make me smile widest. Bat is everything Independent Niche Perfumery should be about.
Here are the rest of the Top 25 in Alphabetical Order
Aeon 001– Another early year release all about a unique take on smoky vetiver. The name of the perfumer was held back until it sold out. When it turned out to be Bogue Profumo’s Antonio Gardoni it wasn’t a giant surprise.
Amouage Lilac Love– I have lauded creative director Christopher Chong for defining the boundaries of perfumery. Working with perfumers Nathalie Lorson and Elise Benat he turned Lilac Love into a gentle lilac tinted nudge towards the greater Amouage collection while maintaining that DNA.
Arquiste El & Ella– My only cheat this year but I couldn’t separate the two new releases from Arquiste. Creative director Carlos Huber and perfumer Rodrigo Flores-Roux take us back to 1970’s Jet Set Acapulco for a hot night contrasting chypre, Ella, and fougere El, all reflected through a mirror ball of cardamom and honey.
Atelier Cologne Citron D’Erable– Jerome Epinette’s twenty-third perfume for Atelier Cologne finds creative directors Sylvie Ganter-Cervasel and Christophe Cervasel saluting Canada with a mixture of maple syrup and citrus. It makes Citron D’Erable a citrus cologne for cold weather.
Atelier des Ors Iris Fauve– This probably should have been number 5A on this list; that’s how close it was to being in the Top 5. Creative director Jean-Philippe Clermont continues his collaboration with perfumer Marie Salamagne to create the best of this very good brand, to date, with this musky iris that warms the soul.
Byredo La Botte– The Night Veils Collection within Byredo was begun late in 2015. This year the three releases explored the different versions of leather. Creative director Ben Gorham and perfumer Jerome Epinette turned the one celebrating the leather boot into a real kick.
Cadavre Exquis– There were many interesting collaborations in the indie artisanal world this year. Antonio Gardoni and Bruno Fazzolari did a trans-Atlantic examination of the gourmand. It provocatively reminds you that camphor is a gourmand note. Everything I love about the artisanal mindset is on display here.
Chanel No. 5 L’Eau– Scariest press release line of the year “Chanel No. 5 re-interpreted for a younger generation”. Olivier Polge showed me my fear was misplaced with a fresh take on the grand parfum that lost nothing and maybe gained a generation of new admirers of the brand.
Dasein Winter Nights– Another artisanal collaboration between Josh Meyer of Imaginary Authors and Sam Rader of Dasein. Making an evolution of Ms. Rader’s first release Winter in to a Holiday bonfire at Big Sur was a triumph.
Diptyque Kimonanthe– 2016 was deep in great osmanthus perfumes. Perfumer Fabrice Pellegrin took an opulent osmanthus and dusted it with the Japanese powdered incense, zukoh. Kimonanthe was the best osmanthus perfume of 2016.
DS & Durga Radio Bombay– Perfumer David Seth Moltz deconstructs sandalwood in a compelling way. As the entropy takes place on my skin I kept trying to tune the signal back in which is why this was one of my favorites.
DSH Perfumes La Belle Saison– Dawn Spencer Hurwitz’s work with the Denver Art Museum on their Monet installation last year led to this. La Belle Saison is Ms. Hurwitz’s version of an impressionistic lilac perfume.
Eris Parfums Night Flower– Barbara Herman is another who has successfully made the leap from enthusiast to creative director. All three of her debut Eris Parfums with perfumer Antoine Lie were excellent but it was Night Flower which really reminded me of how they used to make ‘em.
Galop D’Hermes– Even though it was the second perfume Christine Nagel released in her new post as in-house perfumer at Hermes Galop D’Hermes was where she planted her flag in the ground. By retaining the lighter tone the brand has been known for while changing it to her style made Galop the place where generations changed at Hermes.
Hiram Green Arbole Arbole– One of the best all-natural perfumes I’ve encountered in a long time by one of the most talented young independent perfumers, Hiram Green. The smell of being high in an olive tree next to a fresh-faced girl wearing powder. I have spent hours enjoying the places in between in this perfume.
House of Matriarch Kazimi– Christi Meshell has made the courageous move with her independent brand House of Matriarch bringing it to Nordstrom’s all over the US. With Kazimi she is leading with some of her best work ever. Fingers crossed some of the mall shoppers agree with me.
Jul et Mad Secrets du Paradis Rouge– The continuing story of Jul et Mad co-founders Julien Blanchard and Madalina Stoica-Blanchard continues into their honeymoon with this perfume of travel and love composed by Luca Maffei.
Laboratorio Olfattivo MyLO– Creative director Roberto Drago working with perfumer Luca Maffei creates a carnal lily more in keeping with O’Keeffe than the funeral home.
Olfactive Studio Close-Up– I have long worn this brand’s Lumiere Blanche as my favorite. Close-Up has replaced it as creative director Celine Verleure and perfumer Annick Menardo combine cherry, tobacco, coffee, and patchouli into something I want to keep close-up all the time.
Puredistance Sheiduna– I appreciate brands which are willing to change a well-known architecture. Creative director Jan Ewoud Vos and perfumer Cecile Zarokian take the traditional Oriental and dry it out with abandon. Never has the Orient seemed so modern.
The Final Cuts (The 20 perfumes which just missed the Top 25)
As I mentioned in Part 1 2016 is the beginning of a generational shift in perfumery. The winners I am going to highlight next are all emblematic of that kind of change.
Perfume of the Year: Masque Milano L’Attesa– One of the emerging initiatives over the course of 2016 has been the confidence owners and creative directors have placed in young perfumers. For a brand, it is safer to round up one of the more established names. It takes a bit of faith to place the success of your business in the hands of an emerging artist. The team behind Masque Milano, Alessandro Brun and Riccardo Tedeschi, have taken on this philosophy wholeheartedly. Particularly over the last four releases since 2013; Tango by Cecile Zarokian, Russian Tea by Julien Rasquinet, and Romanza by Cristiano Canali, began the trend. This year’s release L’Attesa by Luca Maffei took it to a new level.
Riccardo Tedeschi, Luca Maffei, and Alessandro Brun (l. to r.)
I spent time with the creative team when they unveiled L’Attesa at Esxence 2016. I think when you do something creative you have a sense when you have done great work. That day in Milan all three men radiated that kind of confidence; with good reason. Sig. Maffei would combine three sources of iris to provide a strong core of the central note. Early on there is a champagne accord that is not meant to be the bubbly final product but the yeasty fermentation stage. It turns the powdery iris less elegant but more compelling for its difference. Through a white flower heart to a leathery finish L’Attesa is as good as it gets.
Cecile Zarokian with Puredistance Sheiduna
Perfumer of the Year: Cecile Zarokian– Majda Bekkali Mon Nom est Rouge, in 2012, was the first perfume by Cecile Zarokian which made me think she was something special. Over the years since then she has done some spectacular work but 2016 was an exceptional year. Mme Zarokian produced thirteen new releases for seven different brands. I chose her because of the breadth of the work she turned in over the year. I am reasonably certain that this kind of output has rarely been matched. The pinnacle of this group was her re-formulation of Faths Essentials Green Water. Mme Zarokian accomplished the near impossible by formulating a 2016 version which is as good as the original. She did this because she understood what made the original was its ridiculous concentration of neroli oil. She convinced creative director Rania Naim to spend the money for this now precious material to be replicated in the same concentration. This made Green Water amazingly true to its name.
She would recreate a Persian feast in Parfums MDCI Fetes Persanes. Picking up on some of the same themes she would infuse some of the gourmand elements into a rich oud in Making of Cannes Magie du Desert. She modernized the oud in Hayari New Oud. In Uer Mi OR+Cashmere she creates a hazelnut rum cocktail. Laboratorio Olfattivo Nerotic goes for a more narcotic effect. Finally working with creative director Jan Ewoud Vos they conspired to reinterpret the Oriental creating a contemporary version in Puredistance Sheiduna.
Every perfume she made this year was worth smelling. As this next generation of perfumers moves into the next phase Mme Zarokian is going to be right there in the front pushing perfumery forward. For this joie de vivre about perfumery Cecile Zarokian is my Perfumer of the Year.
Runner-Ups: Luca Maffei, Quentin Bisch, Christine Nagel, Jerome Epinette, Rodrigo Flores-Roux, and Antonio Gardoni.
Creative Director of the Year: Victor Wong of Zoologist Perfumes- For the ten years plus I’ve been writing about perfume I have chanted a single mantra; embrace difference, don’t play it safe, stake out an artistic vision and stick with it. There are way too few who embrace this. Because it isn’t easy there is a graveyard of some who tried and failed. All of which makes what Victor Wong has been doing with his brand Zoologist Perfumes more admirable. Two years ago, he started Zoologist Perfumes making the transition from enthusiast to owner/creative director. He wanted to work with some of the most talented artisanal perfumers to produce his perfumes. What is so refreshing about this approach is he has been working with many of the most recognizable artisans providing them outside creative direction for one of the few times. What it has elicited from these perfumers is often among the best work they have produced. For the three 2016 releases Bat with Ellen Covey, Macaque with Sarah McCartney, and Nightingale with Tomoo Inaba this has been particularly true. Bat is one of the perfumes which was in the running for my Perfume of the Year. Macaque and Nightingale do not play it safe in any way. This makes for a perfume brand which does not look for the lowest common denominator but asks if there is something more beautiful in unfettered collaboration. For Victor Wong and Zoologist Perfumes 2016 answers this with a resounding yes which is why he is my choice for Creative Director of the Year.
Runner-Ups: Jan Ahlgren (Vilhelm Parfumerie), Ben Gorham (Byredo), Roberto Drago (Laboratorio Olfattivo), and Carlos Huber (Arquiste).
Brand of the Year: Hermes– In 2003 Hermes in-house perfumer Jean-Claude Ellena would begin his tenure. Over the next thirteen years his overall collection for the brand has defined a modern aesthetic which now has become synonymous with the brand as much as silk scarves and fine leather goods. When it was announced two years ago, Christine Nagel would begin the transition to becoming the new in-house perfumer there was some concern. I was not one of those who had any worries. Mme Nagel felt like a natural evolution from M. Ellena. 2016 proved my surmise to be true as M. Ellena released his presumed final two fragrances for the brand, Eau de Neroli Dore and Hermessence Muguet Porcelaine while Mme Nagel released her first two, Eau de Rhubarbe Ecarlate and Galop D’Hermes. The passing of the torch could not have gone smoother. Hermes is in great hands as the next generation takes over. That this was accomplished so beautifully effortless is why Hermes is my Brand of the Year.
Runner-Ups: Byredo, Vilhelm Parfumerie, Tauer Perfumes/Tauerville, and Zoologist Perfumes.
2016 will probably go down as a pivotal year in the perfume business. As an observer of much of the field this year I have seen change in almost every place I can see. Which leads me to believe it is also taking place behind the scenes where I am not able to know the entire story. Change like this can be unsettling which has made for some worrying trends but overall I think it has contributed to another excellent year. I smelled a little less this year than last year; 680 new perfumes versus 2015’s 686. Surprisingly the amount of new releases has also plateaued with 1566 new releases in 2016 versus 1676 last year. Maybe we have defined the amount of new perfume the market can bear. Over the next three days I will share my thoughts on the year coming to an end.
We are told in Ecclesiastes, or by The Byrds if you prefer; “To every thing there is a season” and so it is in perfume as the season of the Baby Boomers has ended and the Millennials have taken over. This younger generation is now larger, has more discretionary income, and is spending more on perfume than the Boomers are per multiple sources. While the public at large was made aware of it this year the industry could see the change coming a year, or more, prior. What that meant for 2016 as far as fragrance went was every corporate perfume entity was on a fishing expedition to see if they could be the one who lured this group of consumers towards them. The drive for this is huge because lifelong brand loyalties can be formed right now within this group. Certainly, the enduring trends of the next few years in fragrance will be determined by where they spend their money. All of that has made 2016 fascinating because at the end of the year that answer is no clearer than it was at the beginning. The prevailing themes, based on what was provided to them, is they want lighter in sillage and aesthetic, gourmand, and different. That last category is the ephemeral key I think. The brand which can find them in the place where they Periscope, Snapchat, and Instagram is going to have an advantage.
Christine Nagel (l.) and Olivier Polge
There was also generational change taking place at two of the most prestigious perfume brands, Hermes and Chanel. The new in-house perfumers for both took full control in 2016. Christine Nagel released Hermes Eau du Rhubarbe Ecarlate and Galop D’Hermes. Olivier Polge released Chanel Boy and Chanel No. 5 L’Eau. This shows both talented artists know how to take an existing brand aesthetic and make it their own.
Cecile Zarokian, Quentin Bisch, Luca Maffei (l. to r.)
There were also fascinating collaborations this year. Antonio Gardoni and Bruno Fazzolari contributed Cadavre Exquis an off-beat gourmand. Josh Meyer and Sam Rader conspired to create a Northern California Holiday bonfire in Dasein Winter Nights. Victor Wong the owner and creative director of Zoologist Perfumes was able to get the most out of independent perfumers like Ellen Covey in Bat and Sarah McCartney in Macaque.
Some of the independent perfumers I look to surprisingly released perfumes which did not please me. Thankfully there were new ones who stepped up to fill in the gap. Lesli Wood Peterson of La Curie, Ludmila and Antoine Bitar of Ideo Parfumeurs, and Eugene & Emrys Au of Auphorie did that. Chritsti Meshell of House of Matriarch made an ambitious economic move into Nordstrom while producing two of my favorites from her inAlbatross and Kazimi.
The acquisition of niche brands continued with Estee Lauder buying By Kilian and L’Oreal doing the same with Atelier Cologne. The acquisitions of Frederic Malle and Le Labo, two years ago, seem to have been positive steps for both brands. Especially seeing Le Labo in my local mall getting such a positive reception made me believe that if the good niche brands can become more available the consumer will appreciate the difference.
Sniffapalooza has been putting on a biannual event in New York City for perfume lovers since 2004. This past October the aptly named Fall Ball 2016 was the twenty-fifth of these to take place. In the past editions, it has been the opportunity for attendees to be exposed to all the shopping delights NYC has to offer. For this landmark edition, the organizers Karen Dubin and Karen Adams decided to give those who would be spending the weekend the opportunity to see something special.
It was a chance for a consumer to peek behind the curtain to see how perfume is made, which is where Saturday of Fall Ball began. Symrise invited the group up to their Park Avenue offices where the perfumes they work on are composed. Over the course of two panels we were going to go “From Idea to Shelf”.
The first panel was comprised of Symrise employees as they would talk about how Symrise worked as a company in creating fine perfume. The second panel would bring in two of their clients who would interact with some of the same panelists as they gave us the background on their brands.
Symrise Panelists (l. to r.) Doreen Bucher, Dave Apel, Juilanne Pruett, Caroline Catherine, and Sophie Bensamou
The first panel was moderated by VP of Marketing Doreen Bucher. She introduced us to perfumer David Apel, Julianne Pruett VP of Fine Fragrance who represented sales, evaluator Caroline Catherine, and VP of Fine Fragrance Creation for North America Sophie Bensamou.
The panel was a fascinating look into how it takes an entire team to both land an account and eventually turn it into a fragrance to be sold. It starts at the beginning as all the panelists spoke about how when Ms. Pruett is vying for an account they will all learn as much as they can about that potential client. I learned that the cooperation that takes place in bringing a perfume to life occurs before the first raw material is chosen. Once the account is brought in each of the members of the panel do their jobs. Mr. Apel designs the fragrance, Ms. Bensamou and Ms. Catherine act as liaison between Mr. Apel and the client. That job of evaluator is often that of being the behind-the-scenes influencer. Hearing from both about their jobs is something rarely spoken of in the process of perfume making but it is a critical piece of the process. After the perfume is designed Ms. Bucher works on the marketing of it helping decide on the bottle.
For over 90 minutes this panel kept the entire room leaning in to absorb every word.
After the panel, we took a break to do some shopping at Bergdorf-Goodman on our way to the second panel at Brasserie 8 1/2.
Once again Ms. Bucher was moderating and was joined by Mr. Apel and Ms. Bensamou from the morning panel. The new additions were Eric Korman and Anne Serrano McClain of the brand Phlur along with Joseph Quartana of the new line Les Potions Fatales.
Throughout this panel we gained insight in to that give-and-take that happens during the creation of perfume which lives up to what the client wants. In the case of Les Potions Fatales Mr. Apel had been imaging an idea around the plant foxglove and the fairies who live in those flowers. As Mr. Quartana explained his concept Mr. Apel presented his idea to him. This would result in Digitalis becoming part of the initial collection.
I must thank the team at Symrise for being so willing to spend a Saturday with the group. For the rest of the weekend what we heard in these panels became starting points of discussions which took place as we spent our day walking around sniffing the new perfumes.
This made the twenty-fifth Sniffapalooza one of the most unique events I’ve been to.
One of the things all perfume lovers enjoy is finding new settings in which to experience perfume. One of the most unique of these are the Scent Dinners hosted by Chandler Burr. Mr. Burr has traveled the globe hosting these one-of-a-kind experiences since 2007. What happens is he collaborates with a chef to create a meal which mirrors the perfumes being sniffed. They have been so popular that they are usually private affairs. On October 14, 2016 in Los Angeles, CA he is holding a Scent Dinner in conjunction with Eric Buterbaugh of EB Florals and Chef Michael Hung of Viviane Restaurant. This is the first US Scent Dinner open to the public in over three years.
For this particular edition Mr. Buterbaugh is using it as the premiere for his latest addition to the EB Florals collection called Kingston Osmanthus, by perfumer Alberto Morillas. All of the courses served by Chef Michael will be associated with other of the EB Florals fragrances. Before you receive the food course Mr. Burr introduces you to the raw materials within each fragrance; then the perfume. After that a food course follows using the raw ingredients you have been experiencing in edible form. It is an eye-opening experience as you get the chance to really interact with the basic building blocks of a perfume. It attunes you to those notes and as you try the perfume and eat the haute cuisine you will experience the impact of fragrance from a new viewpoint.
Mr. Buterbaugh is hosting the dinner in his gallery on Beverly Boulevard in Los Angeles where his fabulous floral designs will help set the stage for the evening. There are 25 seats available to the public for the price of $395. What that provides is a cocktail hour prior to the dinner where mixologist Ryan Wainwright will mix aromatic cocktails. A full 100mL bottle of the new EB Florals Kingston Osmanthus (which retails for $395 by itself) as an avant premiere gift. This all leads up to a five-course meal served by Chef Michael Hung inspired by EB Florals fragrances with Chandler Burr guiding you through an equally intricate menu of scent.
Chef Michael Hung
These Scent Dinners are singular experiences as each is different because of the chef and the perfume featured. If you have ever wanted to be part of one and can be in LA October 14 here is your opportunity. For more information and to reserve a seat you can e-mail email@example.com
I started the final day of Cosmoprof North America 2016 learning about the new brand i smell great. Co-founded by Jane Daly, Randi Shinder of Clean, and actress Sophia Bush. i smell great is a full-service beauty line but it was the fragrance part I was most interested in. They currently have four releases; Angel Cake, Wild Honey, Candy Crush, and Beach Babe. It is a line with Millennials in mind. They have dedicated social media channels for users to post what they’re wearing and layering daily. Ms. Bush also joins in with her scent of the day. The first three are all variations on sweetness with Wild Honey having the most balanced approach. Beach Babe is an outlier for its suntan lotion and ocean vibe. The other interesting thing is the perfume is formulated in micro encapsulated spheres which over the course of the day open up as you apply friction to where you applied. I put some on today and found I would get a surprising boost of scent throughout the day. I also got a kick how my scent strips from the morning turned in to scratch and sniff by the evening. This is another one of those Millennial targeted fragrances which I will be following.
It was great to have the opportunity to reconnect with Mark Crames of Demeter. I have always admired his straightforward sensibility when it comes to making perfume. Oh and he also has a lot of fun at the same time. Mr. Crames gave me a preview of something that will be a bit of a new direction for Demeter. In time for the Holidays they will release a Zodiac collection. One perfume for each of the astrological signs. The fun part is those signs which are supposed to be attracted to each other have been formulated so they can be ideally layered. Brings a whole new twist to the old pick-up line, “What’s your sign?”
Myself and the Karens of Sniffapalooza
My last two stops were to acquaint myself with two fragrance collections; one new and one which has been around for a few years.
Parfums Berdoues is the one which has been around. I had tried their original 1902 collection of which the Violet is still a favorite. Over the years they just sort of drifted away from my awareness. Jose Penalba of Amerikas brought me up to date. Starting last year Berdoues released a six fragrance collection which has a new entry Vanira Moorea. They also did a three fragrance Grand Cru collection focused on oud. My favorite of that line was the Oud Wa Misk. The brand has evolved significantly from the last time I checked in. The new direction and perfumes are worth taking a look at if you also let Berdoues fall off your radar.
Then new line is called Paglieri 1876 and will be launched in the fall. An Italian line Working with perfumers Henri Bergia and Eric Fracapane. Each of the first six releases is inspired by a city in Italy. Each bottle has a laser etched colorful logo to also go along with the fragrance to identify its city. It is a well-balanced collection which I enjoyed but the one which stood out for me was Romae based on Rome. It had a wonderfully sophisticated spicy core sweetened with rose and vanilla.
I had a fabulous time in Vegas covering Cosmoprof North America 2016.
For the last time Colognoisseur has left the building.
One of the overarching themes of this year’s Discover Scent at Cosmoprof North America 2016 is that there is more to fragrance than just perfume. I started Day 2 speaking with the team behind X Sense. Co-founder Dr. Ashok Gowda presented a product where specific scent blends are meant to provide boosts to memory (worksense), sleep, (restsense) and athletic endurance (playsense). Each of these were studied in clinical trials which showed significant percentage increases. The blend is meant to be rolled on underneath your nose with a rollerball design to make it convenient. I find the idea interesting backed up with data gathered in clinical settings. Dr. Gowda has his degree in biomedical engineering which makes me more confident in their conclusions.
The next stop was my first meeting in real life with perfumer Christi Meshell the founder of House of Matriarch. This past year or so has been a transformative time for Ms. Meshell’s brand as she is one of the rare independent perfumers who has expanded into a wider retail space. She began having her perfumes carried by Nordstrom. I’ve written often about how important I think it is to have an independent perfumer breakthrough at the mall. Having the opportunity to check in with her shows a perfumer and brand representative who is passionately dedicated to trying to achieve this. More importantly I got a preview sniff of her next new release, Kazimi. I wore this on one arm for most of the day. My first impression is this is one of her best.
Abby Wallach co-founder of ScentInvent Technologies introduced me to Linger Lasting Fragrance Primer. Certainly one of the more prevalent consumer complaints is the lasting power of some of their favorite perfumes. Linger is a skin treatment you apply prior to spraying on your perfume. This morning I treated one arm with Linger and the other with nothing. The perfume I sprayed on the Linger patch lasted hours longer than the untreated arm. If you have wanted something which can increase the longevity of a lighter perfume Linger seems to be able to do the trick.
As a blogger with a long time relationship with many brands it can sometimes be frustrating waiting for something I’ve smelled years ago to be released. This was the case with Raw Spirit the fragrance line which has made it a point to use indigenous materials from around the world. What had me anticipating this new release, Mystic Pearl, is the second word in the name. The perfumers have made an extract of pearl which adds an incredible brininess. It is very different than ambergris. This seems saltier which allows it to become more of a focal element to the rest of the perfume.
As I walked back to my hotel room, through the Manadalay Bay casino, at the end of Day 1 of Cosmoprof North America I realized my thought processes on “the world of fragrance” that according to my logo I like to muse upon had expanded. My HQ for the exposition is the cross roads right inside the entrance where the Discover Scent exhibition is set up. Up and down two crossing aisles are a curated selection from the women behind Sniffapalooza; Karen Adams and Karen Dubin.
For the first part of the day I spent time at the Sniffapalooza booth and talking a bit with the other brands in the Discover Scent section. What I saw was the most diverse international crowd I have seen at an exposition. It is also the largest by a lot. It is an interesting experience to see fragrance in the form of perfume playing a smaller part. Even with that reduced footprint there was constant interaction. I spoke with attendees from every continent except Antarctica. They also had very different ways they want to use scent for the consumers in their countries. This new perspective would be reinforced as I wandered around the show floor.
The Sniffapalooza booth on Day 1
There are two other curated sections similar to Discover Scent; Discover Green and Discover Beauty. As I walked through them I was struck at how much a factor scent was for these brands.
Discover Green is as you might imagine the section highlighting the eco-conscious natural and organic brands. It could also be subtitled Discover Millennials. It was very clear that the products were aimed directly at that demographic. Nearly every product was scented according to aromatherapy principles. There is a clear desire to use the natural oils which have a cleaner profile. It means there was citrus, lavender, rose, and most unusually avocado. I realized those scents have become an important part of the natural/organic brands. Seeing it all in one place it brought home something I had never put together which in hindsight seems obvious.
Walking in Discover Beauty which gives the opportunity for small entrepreneurial brands a chance to participate in Cosmoprof. In the hair and nail categories scent wasn’t as important. Skin care was another thing. There were choices to make some products smell “serious” by eschewing additional scent. Most of these products touted a new ingredient. There seems to be a thought that you need to smell that ingredient without having some more usual floral ingredient masking it out. It made me consider if the scent of “serious” actually makes an impression on consumers.
By the time I returned to Discover Scent the announcement that the convention hall was closing for the day rang out over the loud speakers.
Tomorrow I will be spending more time with the exhibitors in Discover Scent returning to my more traditional part of the “world of fragrance”
Until tomorrow Colognoisseur has left the building.
I am very excited to reveal that I have been invited to attend one of the largest Business-to-Business beauty conventions in the world, Cosmoprof North America 2016. Taking place from July 24-26, 2016 at the Mandalay Bay Resort in Las Vegas; 30,000 members of the beauty industry will convene.
Cosmoprof covers every conceivable area of the beauty industry. Last year they started a specific section for perfume. Curated by Karen Dubin and Karen Adams of Sniffapalooza the Discover Scent section is an island of fragrance among everything else going on.
I am going to be covering the participants in the Discover Scent area over the three days of the show posting daily wrap-ups as I usually do when attending these kind of expositions.
Some of the brands I’ll be interacting with are:
Demeter Fragrance Library
House of Matriarch
Scent Invent Technologies
I FEEL GREAT
I am looking forward to seeing what the new brands have to offer and to see what is new for the brands I know of.
Six weeks from now I’ll be channeling my inner Elvis, humming Viva Las Vegas, and bringing you the sights and sounds of Discover Scent at Cosmoprof North America 2016.