Colognoisseur Holiday Perfume Buyer’s Guide 2019 Part 1- At The Mall

It is Thanksgiving in the US. It is also the pause before the frantic Holiday shopping season. Which will begin at about the same time the dishwasher is turned on in most homes. Black Friday has now encroached on the day before.

Fragrance is always a popular choice as a gift. I think it can be a difficult effort because we all experience scent so differently. I have posted a way which requires some extra steps but can make perfume an intimate gift at this link.

For most everyone else they are just going to be faced with sales reps trying to tell you this is the best perfume ever. They’re probably incorrect but you never know. To help navigate the season I am going to spend the next three days with different buyer’s guides. Today in Part 1 it is what has come out over the past year at the mall. Tomorrow in Part 2 for Small Business Saturday I will focus on small stand-alone perfume boutique offerings. Finally, in Part 3 for Cyber Monday I’ll have some suggestions for things to click on and get delivered to your home.

This list should all be available at large department stores. Links to the full reviews can be found in the names.

Aerin Rose Cocoa followed up last year’s Holiday offering of Cocoa Woods. This is a gently spicy rose gourmand perfume where the cocoa acts as chocolate snow upon the rose.

Bastide Verveine du Sud is a perfume from the husband-and-wife team of Frederic and Shirin Fekkai inspired by their Provence home. Verveine du Sud is a Provencal twilight as the cool night meets the green florals.

By Rosie Jane Lake is a new discovery by me but I admire the well-blended perfumes of the brand for their simple aesthetic. Lake takes you on a fall hike around Lake Tahoe.

Chanel Gabrielle Essence follows the release of Gabrielle two years ago. Perfume Olivier Polge turns Gabrielle Essence into a sweeter floral than its predecessor which I think exudes a greater assurance.

Ellis Brooklyn West is another release from Bee Shapiro’s excellent line of fragrance. Working again with perfumer Jerome Epinette they create an unusual citrus perfume featuring basil and blood orange.

M. Epinette is also the nose behind Floral Street Ylang Ylang Espresso. In this case he takes a fractionated version of ylang ylang which is contrasted with a bitter oily coffee bean accord. If you’re sick of sweet gourmands, this is a great alternative.

Twilly D’Hermes Eau Poivree is a perfume which wanted to be a modern floral for a contemporary woman. Perfumer Christine Nagel uses herbal baie rose, powdery rose, and a less earthy patchouli to create a simply elegant perfume.

If you need a cologne for the men in your life who only want a bottle or two, Zaharoff Signature pour Homme is exactly that. Perfumer Claude Dir creates a classic woody fougere that feels young instead of dated. Probably the best thing on the Men’s Fragrance counter at the mall today.

I am going to end with a suggestion that you should be careful about buying for someone who doesn’t wear a lot of perfume. But you should absolutely consider it for anyone in your circle who is a perfume fan.

Gucci Memoire d’une Odeur is unlike anything else in the mass-market sector. Creative director Alessandro Michele and perfumer Alberto Morillas are asking the provocative question, will consumers take a step out of their comfort zone. This is an incredibly intricate perfume focused on the edgy floral chamomile. It is the kind of perfume which comes around so rarely in the mainstream.

To all my US readers Happy Thanksgiving! To everyone else I hope this helps you when you end up at the perfume counter.

Disclosure: The manufacturers provided samples of all the perfumes mentioned.

Mark Behnke

New Perfume Review Gucci Memoire d’une Odeur- A Commercial Risk

5

Ever since creative director at Gucci, Alessandro Michele, has taken a hand in the fragrance side of the brand it has been, mostly, a good thing. Outside of a couple of missteps I have believed Gucci perfumes have been on an upward trajectory because of Sig. Michele’s involvement. For the most part that success has come through giving typical fragrance styles clever twists through ingredient choice. What I have been hoping for is for Sig. Michele to make a fragrance which is different than those typical mass-market styles. It was what set Gucci apart when Tom Ford was the last overall creative director to get involved with the perfume side. It seems like Gucci Memoire d’une Odeur is an attempt to do that.

Alessandro Michele

Sig. Michele has been working almost exclusively with perfumer Alberto Morillas since he got to Gucci. That partnership remains for Memoire d’une Odeur. I have to comment that the press release is a touch irritating because it claims that this is the first perfume to feature chamomile as a keynote. Any quick search of any perfume database will show that is a bit of exaggeration. They are making a point, though. Chamomile has a different scent profile than most things featured in mass-market perfumes. It carries a strong green herbal-like foundation which also carries a fruity component. For Memoire d’une Odeur they are using Roman chamomile which has a granny smith apple to match with the green herbal-ness. This is a challenging ingredient to put on top of a new commercial release.

Alberto Morillas

Yet when you spray on Memoire d’une Odeur that is what you first notice. M. Morillas adds a bit of soft lift with a white musk, or two, but it doesn’t blunt the sharper edges of the chamomile. This is a vegetal green given some texture though the apple quality within. This is the kind of opening which is often seen in a niche perfume. not so often at the mall. With all of that in play for the top accord the remainder of the development spools out in a more recognizable fashion. Jasmine holds the heart with a more traditional floral scent. The base is even more recognizable as a series of white musks wrap around a clean cedar.

Memoire d’une Odeur has 10-12 hour longevity and average sillage.

I am really looking to my next field trip to the local mall to observe how consumers are reacting to Memoire d’une Odeur. I think it is going to be a tiny step too far as the top accord provides a prickly character that will be difficult to embrace. Although if you are a more experienced perfume fan that prickliness is what might get you to take a second sniff. I am happy that Sig. Michele is willing to take some commercial risks as he continues to breathe life back into Gucci perfumes.

Disclosure: This review is based on a sample provided by Gucci.

Mark Behnke