I think there are times I probably attach too much importance to the business of perfume. It is why I am glad there are opportunities to shake off the self-important stance and remember that perfume is fun. An ongoing opportunity for me to do this has been The PLP Project created to celebrate the third anniversary of the Facebook group Peace-Love-Perfume, or in this world of abbreviated terms, PLP. The originator and ringmaster of the group, Carlos J. Powell, reached out to a number of perfumers to create a perfume. One of the perfumers he contacted was Dawn Spencer Hurwitz of DSH Perfumes. He gave her a simple brief for each of three perfumes, one for each word in the group name. He asked for Peace to be “a meditative incense fragrance.” Love to be “a sexy animalic fragrance.” Perfume to be “a traditional cologne with a twist on the concept.” Ms. Hurwitz loves these kind of open-ended concepts and I suspect it is because she has fun just letting it rip. One of the things I admire about her is that while these might have a bit more light-heartedness to them they are never anything less than perfumes with Ms. Hurwitz’s consummate skill on display.
When asked for a meditative incense fragrance as Peace Ms. Hurwitz decides she isn’t just going to rely on the classics like frankincense and myrrh. Nope she throws in a bit of Laotian oud, Bakul attar, and Choya Ral. On top a bit of green champaca leaf and a pairing of rose de mai and orris adds some floralcy but this is the promised incense fragrance. My only quibble is with it being meditative. Peace is a resin lover’s house party. It is so full of interesting resins and combinations I am sure I could never just contemplate a single point while wearing this. It is just like the best gatherings with way too many interesting people around you can’t stop for fear you might miss something. Each time I wore Peace the resins presented themselves slightly differently and that increased my enjoyment immensely.
When Ms. Hurwitz is asked for an animalic fragrance as she was for Love I know I am in for something memorable. Ms. Hurwitz and I have spent a lot of time talking about the great perfumes of the past. When asked to go animalic I knew she would be thinking about those classics. As she did with Peace she makes sure Love is not going to be lacking and so she takes musk, civet, castoreum, and ambergris which are the foundation of those mid-twentieth century perfumes and then twists it with a combination of more contemporary botanical animalics, ambrette, labdanum, and hyracium. This is all matched with a fantastic indolic jasmine and gardenia. This is so over-the-top it reminded me of Norma Desmond and a line she never said, “I am big. It’s the perfume that got small.” Love does feel a bit like an unearthed relic of a few decades ago but it is a delightful riff on perfume from that time period as only a student of those perfumes could accomplish.
Dawn Spencer Hurwitz
As regular readers know I love this renaissance of cologne we are currently in. By asking Ms. Hurwitz to deliver a twisted cologne in Perfume I was very excited. The first twist begins by using a large dose of rhubarb paired with grapefruit. There is a wonderful synergy between these two notes but the real twist comes when she soaks them in a jigger of cognac. This rapidly flows in to an herbal heart of basil paired with fruit and a jasmine-like pittosporum. The transition from the top to the heart is not as abrupt as it might sound. Ms. Hurwitz has smoothed the transition out so it is more gradual than it might seem. Ambrette and vetiver provide a traditional finish to Perfume but there were plenty of twists and turns before allowing us to catch our breath at the end.
Peace and Love are extrait strength and last for 12-14 hours on my skin with minimal sillage. Perfume lasts for 6-8 hours with average sillage.
All three perfumes show Ms. Hurwitz at her best taking a very broad brief and composing three perfumes with a joyful abandon which permeates every moment of Peace, Love, and Perfume.
Disclosure: This review was based on samples provided by DSH Perfumes.