There are new products I get which remind me of old television commercials for non-fragrance products. The most recent recollection was of a product called Certs. Certs was a mixture of a candy mint in a roll infused with a breath freshening ingredient called Retsyn. Every commercial would have two people taking up a different side; “It’s a breath mint!” “No, it’s a candy mint!” Then they would tap the rolls together and say in unison “It’s 2, 2 mints in one!” When I received my bottle of the new Chanel L’Eau Tan I felt like it was two beauty products in one.
L'Eau Tan is a combination of self-tanner and cologne. It combines two of the very talented team of people behind the Chanel beauty brands; in-house perfumer Olivier Polge and creative make-up and color director Lucia Pica. Both joined the brand in 2014-2015 replacing longtime predecessors. In their short time they have reimagined Chanel within their respective areas. The idea of creating a refreshing self-tanning body spray comes straight from the historical style influence of Coco Chanel.
When Coco cruised the Mediterranean, she tanned just from being on a boat in the sunshine. As she appeared with her sun burnished skin in each port the fashion reporters of the time noticed. Women began to spend time in the sun to emulate her skin tone. Coco never one to miss a trick would release L’Huile Tan, in 1924, the first tanning lotion for women. Other perfume brands would also join in during the late 1920’s and 30’s. That there is an attempt to add a pleasing scent to the functional product of sunscreen goes back nearly a hundred years.
In 2018 the current fashion trend is for self-tanning products which allow the wearer to minimize exposure to the UV rays. Mme Pica wanted to come forth with a Chanel version. Working with M. Polge to add a traditional cologne scent to the self-tanner produced L’Eau Tan.
I am going to review L’Eau Tan from the “It’s a cologne!” perspective with only a small nod to the “It’s a self-tanner!” part.
What M. Polge comes up with is to use a mixture of lemon and orange to form a citrus accord. From here there is a bit of floral support using the classic cologne ingredient, orange blossom. Then what really made this work is his use of tendrils of white musks winding through these traditional cologne components. It provides an effervescent expansiveness. As you should expect this is as transparent and as fleeting a fragrance as can be.
L’Eau Tan has 4-6 hour longevity and moderate sillage.
As it regards to the self-tanning aspect I wore this for four straight days on my arms when I was cooped up inside because of incessant rain. When we went out with friends one asked me if I had been down in Florida because I looked like I got some sun. I can’t speak for the accuracy of my friend’s perceptions but at least to her it was noticeable.
I am definitely going to be wearing this over the course of the summer because it is a nice light modern cologne perfect for some days. So, while I am in the “It’s a cologne!” camp I think there is something to the “It’s a self-tanner!” which means it is “2, 2 beauty products in one!”.
Disclosure: This review is based on a bottle I purchased.