New Perfume Review Eau D’Italie Morn to Dusk- A Lazy Day in Positano

There are a few perfume brands which are attached to a specific place. As I sit here in the dog days of summer dreaming of vacations in places not here it doesn’t take much to let my mind wander. One perfume brand which always has me imagining the place where it comes from is Eau D’Italie. Co-Owners and Creative Directors Marina Sersale and Sebastian Alvarez Murena have produced a line of perfumes which have made the hotel which inspired it live in my mind. That hotel is La Sireneuse in Positano. The perfumes have always sparked my imagination of what the hotel looks like. The latest release called Morn to Dusk is an evocation of a day on holiday from morning until getting ready for the evening.

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Sebastian Alvarez Murena and Marina Sersale

For Morn to Dusk the creative directors chose Annick Menardo to work with for the first time. Mme Menardo is another of those perfumers who spends most of her time on the more mainstream releases. I always look forward to the time she will take on a niche project. One common theme to her niche compositions is her ability to choose high quality raw materials and display them like fine jewels on black velvet. In Morn to Dusk she chose notes to represent the morning, mid-afternoon, and twilight.

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Annick Menardo

The morning notes start with a sunburst of bergamot. Mme Menardo rapidly follows that up with the green floralcy of muguet. Lily of the Valley is one of those floral notes that seems so green while also containing a pretty floral character. Here Mme Menardo displays it as an early morning bloom as the daylight glitters off the petals. For the afternoon it is time for a treat as she uses vanilla as her heart note. This is a confectionary vanilla. It could represent a vanilla macaron or gelato. The muguet sticks around and that has the ability to pick up some of the deeper buried green facets from underneath the sweet in the vanilla. By twilight the day has left us ready for a shower before the evening. Mme Menardo uses a cocktail of synthetic musks to give that accord of warm skin to finish our day.

Morn to Dusk has 8-10 hour longevity and average sillage.

Morn to Dusk really did evoke a lazy day on holiday for me. It makes it one of those deceptively easy to wear fragrances that you can some time erroneously dismiss for that ease. It asks nothing more of you than to enjoy the day. Sometimes that is everything a perfume should ask of the wearer.

Disclosure: This review is based on a sample I purchased.

Mark Behnke

Christian Dior La Collection Privee 101- Five to Get You Started

Christian Dior was late to the trend of creating an exclusive niche line of fragrances apart from their mainstream offerings. They really didn’t jump into it wholeheartedly until 2010. Prior to that there was a collection of three fragrances only available at Dior Homme boutiques. In 2010 Francois Demachy took two of those perfumes and added seven new perfumes he composed to create the La Collection Privee. In just five years the collection has grown to 20 perfumes. This is one of the great underpublicized collections in all of perfumery. If you haven’t tried any of them here are five to get you started.

Bois D’Argent by perfumer Annick Menardo is probably my favorite honey perfume of all time. After smelling this I made a special trip to Las Vegas to buy a bottle. Mme Menardo keeps a light tone throughout as she starts with a transparent incense into a fabulous heart of orris, honey, and myrrh. It all ends with a soft leather and patchouli base. The whole composition is so opaque it defies the weight of the components.

Eau Noire by perfumer Francis Kurkdjian is one of the more fascinating studies of immortelle on the market. M. Kurkdjian uses it as the spine of Eau Noire. Clary sage on top turns it herbal and incense-like. Lavender enhances the floralcy of it in the heart. In the base vanilla brings out the inherent maple syrup sweetness. Immortelle can be a hard note to love but Eau Noire makes sure you experience everything immortelle can bring to a perfume.

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Mitzah by perfumer Francois Demachy is a fabulous resinous rose Oriental. M. Demachy uses a spice swathed rose as foil to a very concentrated frankincense. A bit of vanilla and patchouli add some nuance but this is the rose and incense show all the way.

New Look 1947 also by M. Demachy takes an expertly balanced heart of three of the heaviest floral notes and makes something powerfully heady. Jasmine, Turkish rose, and tuberose form a heart that one can get lost inside of. A pinch of baie rose on top and some benzoin and vanilla in the base provide some contrast.

Oud Ispahan also by M. Demachy takes the classic rose and oud combination and gives it a Dior spin. This is a Western version of that classic Eastern staple. M. Demachy keeps it simple. Allowing the rose and oud to carry on throughout the development. They are pitched at a much lighter level than most of the other ouds on the market and it allows for the labdanum, patchouli, and sandalwood to provide some texture to the power duo.

As I mentioned this is not the easiest of collections to find. If you do find it the five choices above are great places to start.

Disclosure: This review is based on bottles I purchased.

Mark Behnke

Discount Diamonds: Lolita Lempicka Perfume- Lovely Licorice

Once the gourmand style of perfume had been created with the launch of Thierry Mugler Angel in 1992 a deluge of imitators followed. One common flaw to most of these was they all decided to work on the sweet shop side of the edible olfactory. That sort of slavish devotion to the candy floss character of Angel led to cloyingly overbalanced sugar bombs. As with every trend in perfumery it got to the point that I would steel myself for the onslaught of ethyl maltol every time I was told this was a new gourmand fragrance. It took five years for someone to try a different tack. Perfumer Annick Menardo would look to the candy aisle for inspiration too but she reached for a package of licorice when she composed Lolita Lempicka Perfume.  

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By 1997, when Lolita Lempicka Perfume was released, there were no fragrances which featured licorice previously. It would become a trendsetter in that respect and over the last seventeen years some of the most talented perfumers have produced their take on licorice but Mme Menardo was first. Licorice has a pronounced herbal character to it in its best forms and Mme Menardo enhances that especially in the early moments before allowing it to become a little more candy-like in the heart. All of this lies on an expertly chosen woody foundation.

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Annick Menardo

Lolita Lempicka Perfume opens with a vegetal green ivy note paired with aniseed. Together this is recognizably licorice but it is almost as intense as an herbal lozenge. Mme Menardo makes sure to keep this arid and delineated until she is ready to make the licorice sweeter. She accomplishes this with the addition of cherry which turns the licorice from black to more of a Twizzler red. Like those red whips of candy it is sweet but not overly so. As contrast a bouquet of iris and violet provide a floral component which synergizes extremely well. Lolita Lempicka Perfume lingers on this sweet tinged floral heart for many hours of wear. It is only after many hours that I notice that vetiver has crept in and brought a little vanilla and bezoin to allow the sweetness to resonate at a low frequency all the way through the woody drydown.

Lolita Lempicka Perfume has 8-10 hour longevity and above average sillage.

Even seventeen years later Mme Menardo’s creation still feels contemporary and different. The licorice would become a bit of Lolita Lempicka fragrance DNA. Mme Menardo has made eighteen more Lolita Lempicka fragrances and every one of them has a nod to licorice in some way. It is a brilliant stroke to brand the perfume brand with a particular note. That is the advantage of being first it allows for a perfumer to make something their very own. When it comes to licorice I always think back to Lolita Lempicka Perfume every time I smell it in a new fragrance and it still stands up favorably to the comparison. This Discount Diamond can regularly be found for less than $30/oz.

Disclosure: This review is based on a bottle I purchased.

Mark Behnke