Perfume Mythbusters: Olfactory Fatigue and Coffee Beans


You see them on every perfume sales point counter, a small glass container full of coffee beans. Why are they there? Ostensibly they are supposed to provide an olfactory palate cleanser and help stave off olfactory fatigue. Except all of that is Perfume Myth of the highest degree as the nature of olfactory fatigue and whether coffee beans have any effect on the supposed saturation of your smell receptors is just nonsense.


Let’s deal with Olfactory Fatigue first. Olfactory Fatigue actually has a high falutin’ name, Olfactory Habituation. Olfactory Habituation is the ability of your olfactory system to take any initially strong, and here is the important part consistent, smell and deal with it by taking it in as part of your normal background. It is why when you wear your scent of the day once it has settled down to the long-lasting consistent basenotes it has now started to attain that level that it gets pushed to the background. The larger molecular weight molecules especially seem prone to this and this is also why someone might say you smell nice at a point in the day you think your fragrance is gone. This has components of psychology as well as biology attached to it as well. Therefore Olfactory Fatigue probably does happen during the course of a day wearing one particular fragrance.

But when you are out sniffing new perfumes or on a sniffathon with friends you are producing stimuli left and right but they are different stimuli. Your nose has the ability to perceive infinitely and when you are sniffing things there is no limit to what you can sniff from a biological standpoint. From a psychological standpoint it is more akin to the kid in the candy store syndrome as you have a bounty of options and you just don’t feel like smelling one more strip. You can be psychologically fatigued but your nose is ready to go if you want to try one more fragrance.

alexis grosofsky

Dr. Alexis Grosofsky (Beloit College)

This is where the coffee beans supposedly come in. The sales person will hand them to you and tell you they will prepare you to enjoy the next fragrance after “resetting” your nose. Without any science to back it up does that even make any sense? A whiff of strong coffee beans “resets” your nose. What if I just smelled Thierry Mugler A*Men Pure Coffee wouldn’t having snorted some coffee beans distort that scent? Thankfully Dr. Alexis Grosofsky of Beloit College’s Department of Psychology has provided some science to prove that coffee beans have no effect on cleansing your olfactory palate. (The abstract of her research can be found here) She exposed subjects to three different drugstore fragrances. Then they either smelled fresh air, coffee beans or lemon slices. Then they were given the same three scents plus one new one and their task was to identify the new one. The result was the group of subjects that smelled fresh air or lemon slices had a near identical success rate of those who smelled coffee beans. Proof that coffee beans are a prop which carry no value whatsoever.

So what should one do when out sniffing and one wants to “reset” their nose? The answer is right in front of you and in the second paragraph. You are always performing Olfactory Habituation to your own natural smell. That ability to push your natural smell to the background sets the baseline against what any other olfactory stimuli has to compete against. If you want to reset your nose take a deep breath of a patch of, unperfumed, skin. This is the technique I use and if you’ve ever been with me I have an almost OCD ritual of sniff the strip, stick my nose in the crook of my elbow, and sniff the strip over again; repeat as desired. I have done this at some of the biggest perfume events and have sniffed as many as 50 scents in a day and the only thing I weary of is smelling bad perfume.

Next time you are out and about remember coffee is for drinking not for perfume plate cleansing.

Mark Behnke

8 thoughts on “Perfume Mythbusters: Olfactory Fatigue and Coffee Beans

  1. So plain ol' skin works the best? I had heard of sniffing a wool scarf or your armpit (how this is supposed to be done in public I still have no clue) but I'm glad to know I don't need anything more than unscented skin now. Thanks, Mark!

    • Elizabeth,

      The scarf is pretty much another version of smelling your own skin as if you’re wearing it you have again habituated yourself to that specific consistent smell. Unless of course you perfume your scarves then forget it. 🙂


  2. Grosofsky's experiment is based on smelling a "new" scent after the coffee beans, but I have found the coffee beans at the perfume counter useful when smelling one or two perfumes repeatedly. When deciding between two perfumes that I initially liked, I might go back and forth sniffing them a couple of times, to compare and perhaps note some of the slight differences. Unfortunately, after going back and forth between them, my nose seems to have become dulled to their individual scents, making it more difficult to discern the two. I posit that a better experiment would be for the subjects to sniff the lemon slices/fresh air four times, then the coffee beans, THEN sniff the lemon slices/fresh air again and report if they find the scent to be more intense than it was immediately prior to sniffing the coffee beans. The coffee beans work only if you're smelling the same scents repeatedly, not if you're trying new scent after new scent.

  3. I find " Proof that coffee beans are a prop which carry no value whatsoever" to be a very bold statement, I experience very similar situatons such as the ones Robert wrote about above/before me.

    Although coffee beans might not and most probably dosen't "reset" your nose from a purely physical perspective I see it more as providing a more distinct baseline so as to make the indivivdual perfumes easier to distiguish. Clean air doesn't provide such a well defined reference as something as pungent as coffee.

    Though this is only my guess about how I experience it, in any case I belive that coffee does provide a value while smelling different parfumes for example. But I also think that the specific choise of coffee isn't the least bit important and that any clear or well defined odur is sufficient, I guess coffee is something that a majority of the population likes or can tolerate.

  4. Yeah when you put it that way, you may have an argument, but this is not the claim being made. It is actually about the intensity of the next fragrance. Coffee beans act as a balance. I’m someone who works with fragrances on a daily basis in my business. I have to smell many fragrances back to back, and it does in fact help a lot. 

  5. In our business (Ambient Scenting/Scent Branding) we sometimes get a call out from a new customer telling us that the scent is not as strong as it was before. When we arrive we will often walk the customer out the front door of the establisment and talk there for a few minutes, then go back inside.   As soon as we get inside the client will look at us with surprise and say "What did you do? The scent is back". Of course, we did nothing. Nothing except 'reset' his nose, that is.


  6. I love how, when presented with scientific evidence, people find ways to refute it, with a ‘yeah, but…’ approach.

    It doesn’t work.

    People talk about coffee being a ‘baseline’, or helping them to decide between two different perfumes. Well, in that case, any smell would work. A third fragrance would work. Coffee is going to distort your sense of smell, it not going to help you choose a fragrance.

    You’ve been given the answer. ‘You are always performing Olfactory Habituation to your own natural smell. If you want to reset your nose take a deep breath of a patch of, unperfumed, skin.’

    Stop the coffee bean sniffing habit, trying smelling skin instead. You might find you make better perfume buying choices at the end of the day.

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