New Perfume Reviews Amouage Ashore and Meander- The Beginning of a Beautiful Friendship?

I am an advocate for a creative director to foster a long-term collaboration with a perfumer. My reasoning is as each comes to understand their strengths it leads to a fragrant synergy. I frequently think about a creative team having a good rapport based upon a string of good perfumes. At Amouage creative director Renaud Salmon asked perfumer Mackenzie Reilly to collaborate on two of the perfumes in the Renaissance Collection; Amouage Ashore and Amouage Meander.

Renaud Salmon

Ashore is inspired, like the other Renaissance Collection, by Omani geography. This time it is the beach on the eastern shore. You might think this would translate to a modern aquatic but there isn’t really any hint of the sea spray endemic to that style. Instead Ashore is more like a stroll on the sand away from the water where you’re enjoying the warmth.

Ms. Reilly begins with a fabulous sunny accord. It is composed of a set of slightly aldehydic and ozonic ingredients identified as a “solar accord”. What she uses to shade her sunlight is what makes this. Turmeric leaves have a spicy-woody scent which matches with the coolness of cardamom and the herbalness of baie rose. Ms. Reilly has a deft touch at evoking open spaces with her perfumes. This is another example. She adds in a lilting full spectrum jasmine sambac followed by sandalwood dusted with incense. As it all comes together it is like walking the beach twirling a bit of jasmine in your hand.

Ashore has 12-14 hour longevity and average sillage.

Mackenzie Reilly

Meander is my favorite of the six perfumes I’ve reviewed this week. It is inspired by a mountain fog which appears during monsoon season. This is where Ms. Reilly gets to show she is as skilled in a more compact style of composition. I’ve been caught in this kind of fog and it is easy to lose your bearings. Meander turns it into a pleasant experience.

It is the top accord which captures me again. Here she uses carrot seed as her core. She flanks it with baie rose and black pepper. This delineates the rootiness of the carrot while simultaneously intensifying its effect. A precise amount of frankincense swirls through with an insouciant wave. Then a fabulous rooty orris finds its partner in the carrot seed. This forms a harmonic off the orris that is enchanting. This is where I am happy to stumble around in this carrot, iris, and incense fog. Almost as a reminder to not get lost vetiver and sandalwood ground the later stages.

Meander has 12-14 hour longevity and average sillage.

The last line of the classic movie “Casablanca” is, “Louis, I think this is the beginning of a beautiful friendship.” It is tough to make a sweeping statement with two perfumes to their names. Yet, Ashore and Meander make me wonder if this is a beginning of something between M. Salmon and Ms. Reilly.

Tomorrow I wrap up with my overview of this new direction for Amouage.

Disclosure: This review is based on samples supplied by Amouage.

Mark Behnke

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