New Perfume Review Yves Saint Laurent Libre- Powdery Lavender

I’ve mentioned that Colognoisseur HQ is out in farm country. One of those farms grows lavender. You will be unsurprised to learn I have become great friends with the owners. I taught them my lavender lemonade recipe and one summer day all about the great lavender perfumes. If you’ve read my reviews of lavender-centric perfumes you will know I like the ones which feature the herbal quality as much as the floral. When I had a table full of different lavender perfumes among a group of people who grow it, I noticed an interesting trend when I asked them to pick their favorite. It split almost perfectly along gender lines with the women all choosing the powderier versions while the men went for the ones with the herbal quality. I remember thinking on the way home that a powdery mainstream lavender might be a big seller. Yves Saint Laurent Libre has arrived to test that hypothesis.

Anne Flipo

Usually when the press releases drifts into gender nonsense I tune it out. In this case when they were mentioning that the intent was to have Libre be a feminine fougere I had two reactions. One is I am surrounded by women who regularly wear fougeres in the spring and fall; that kind of assignation seems arbitrary. Then I thought back to my experience at the lavender farm and wondered if Libre was a fougere which would go powderier because it was meant to appeal to those who like that. Perfumers Anne Flipo and Carlos Benaim succeed at creating the latter.

Carlos Benaim

Libre opens on a juicy citrus accord of mandarin given focus with petitgrain. The lavender here is supposedly a Yves Saint Laurent proprietary ingredient called “diva lavender”. Seems like a lot of hype over what seems like a fraction of lavender which has removed almost all the herbal character. The citrus provides an active light contrast at first. As that recedes orange blossom and blackcurrant bud provides an abstract green floral replacement for the missing herbal part. It makes this a lighter fresher lavender accord overall. It ends with a clean mixture of cedar and white musks.

Libre has 12-14 hour longevity and average sillage.

I am heading over to the lavender farm in a couple weeks and I will have Libre with me to do my own market research. I predict it will be a hit at the farm and the mall.

Disclosure: this review is based on a sample provided by Sephora.

Mark Behnke

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