New Perfume Review Xinu Ummo- Going Native

Rodrigo Flores-Roux is one of my favorite perfumers because he creates perfume that finds ways of making the common, uncommon. He has done it again with tobacco in Xinu Ummo.

Xinu is the Mexico City-based independent brand creatively directed by Veronica Alejandra Pena. She opened her boutique in 2017 and released four perfumes. All of them were composed with Sr. Flores- Roux. I enjoyed all four with Monstera standing out among those early perfumes. At the time I wrote that this felt like the kind of perfume Sr. Flores-Roux might have made if he had started his fragrance career as an independent perfumer from Mexico. His path instead took him to becoming a perfumer for Givaudan. I still think there is that independent spirit lurking underneath, Ummo allows it to peek out.

Rodrigo Flores-Roux

For Ummo the idea was to make a perfume capturing the sacred nature of tobacco. Many of the indigenous people of North America used tobacco as part of their rituals. Ummo would take the shape of one of those rituals as a fragrance.

It is easy to imagine a penitent entering a sweat lodge as I wore Ummo. This is a claustrophobic tobacco perfume. It feels as if it has a pent-up energy which I enjoyed. There is a smart use of the flower and leaves of tobacco to create a development from green leaf to dried leaf.

Ummo opens with the tobacco flower. It is recognizable as tobacco in its early form. Using juniper berry and agave it is kept on the vegetal side of the profile. The more familiar tobacco appears with a scent of the sweaty scent of muscone. Overlaying it all is the floral sweetness of jasmine. The floral quality expands on the sweetness in the smell of sweat and tobacco. This is the heart of the ceremony. A leather accord provides more animalic facets. Tonka and honey add in their versions of hay and viscous versions, respectively. This is the moment where the dance among the smoke takes place until it ends with the rising of the sun.

Ummo has 10-12 hour longevity and average sillage.

If you are looking for a different spin on tobacco Ummo is worth trying. I like the way it evolves from green to narcotic depths. Deep in a trance as I can find a place within.

Disclosure: This review is based on a sample I purchased.

Mark Behnke

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