If I ask someone to name a Ralph Lauren perfume I suspect the most common answer would be, “Polo”. For the last forty years Ralph Lauren has become a pillar in the masculine perfume world. If I also told you that there was a feminine counterpart to Polo released at the same time I’d bet that would surprise many. Lauren was its name it was composed by perfumer Bernard Chant formed on a lovely green spine of petitgrain, tagete, and vetiver it was gorgeous. Except that it never caught on. That would be a phrase to describe the attempts by the brand to court the women consumers. It is almost a fascinating case study in how the creative team is so successful with men and equally unsuccessful with women. I must give them credit they are back with another attempt; Woman by Ralph Lauren.
When I received my sample, I expected Woman to be aimed directly at the young women. When I sprayed it on a strip my first impression was they were still chasing the older women that got away in the past. Perfumer Anne Flipo has fashioned a very traditional fruity floral which seemingly is meant for the white flower fans out there.
The opening is a very brash pear which Mme Flipo reins in only slightly with blackcurrant bud and rhubarb. The early moments of Woman are the pear making sure you notice it. Orange blossom provides some floral complements to the fruit before the tuberose comes out. The tuberose is kept more controlled than the pear is. Which means the tuberose rises to a significant intensity but the strength of the pear pushes back from allowing it to take over entirely. Woman stays as primarily a tuberose and pear duet for most of the time I wore it. Over the final stages sandalwood leavened with some hazelnut is where it all ends.
Woman has 6-8 hour longevity and average sillage.
Woman is a nicely executed department store fruity white floral except it misses the trends the younger buyer wants. It isn’t very transparent. The hazelnut is the only thing slightly trending towards gourmand. It is odd but the whole time I wore it I thought that Woman was meant to get the girl(s) that got away.
Disclosure: this review is based on a sample provided by Ralph Lauren.