New Perfume Review Tom Ford Private Blend Eau de Soleil Blanc- Goldilocks’ Suntan Lotion

I sometimes ascribe intent to something when it doesn’t exist. Which means I overlay something that was never meant to be by the brand or the creative team. Part of that is I like looking for patterns and when I think I find one I want to write about it. One which crops up from time to time is when a version of a perfume is released, and it is derided as being “too light” or “too strong”. What often comes next is something in-between those perceived extremes. It is easy to see Goldilocks saying that one is “just right”. As a brand Tom Ford Private Blend has certainly releases sets of similar perfumes which run the gamut from “too light” to “too strong” and a few releases in the middle.

Nathalie Gracia-Cetto

Two years ago, the “too light” version of a suntan lotion style of perfume was released with Soleil Blanc. I enjoyed it for its almost extreme transparency. I am guessing I wasn’t joined by many. Six months later as part of the Tom Ford Signature collection I found Orchid Soleil to be the “too strong” version. It was stronger, and it had a deep gourmand base accord to boot. I’m not sure this was flying off the shelves either. Now Tom Ford Private Blend Eau de Soleil tries to satisfy Goldilocks.

Karyn Khoury

What sets it apart is a generally brighter tone as perfumer Nathalie Gracia-Cetto and Creative Director Karyn Khoury, who did Soleil Blanc, up the brightness. This is done by adding fresher alternatives to what came before which provides something more present without potentially overwhelming.

The freshening agent in the top accord is a set of citrus notes; cedrat, bitter orange, and petitgrain. It comes together like a focused beam of brightness as if you were focusing the sunlight through a magnifying glass. It becomes a bit fuzzier as cardamom and caraway provide some spicy underpinning. It is further ameliorated by the arrival of the floral heart still dominated by jasmine but in this formulation also matched by ylang-ylang. The latter ingredient provides a kind of unctuous floral effect which fits the whole suntan lotion vibe. What seals it into place is the coconut quality of Mme Gracia Cetto’s “Coco de Mer” accord. It is very reminiscent of many of the suntan lotions I smelled at the beach growing up in South Florida. It ends on a toasty accord of tonka and benzoin.

Eau de Soleil Blanc has 10-12 hour longevity and average sillage. To give a reference if you thought Soleil Blanc was a skin scent and Orchid Soleil left a vapor trial this is exactly between those two.

I have liked all three of the Tom Ford interpretations of a suntan lotion style of perfume. If pressed to pick one I think the transparency of the original Soleil Blanc keeps me at arm’s length. The life of the party Orchid Soleil keeps me up too late. Like Goldilocks, Eau de Soleil blanc is “just right”.

Disclosure: this review is based on a sample I received from Tom Ford Beauty.

Mark Behnke

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