New Perfume Review Shay & Blue Blackberry Woods- Fruity Done Right

There are times when realization hits me like a facepalm right in the center of my forehead. It changes my perception of a brand along with my preferences. I have written many times about my lack of interest in perfumes which feature berries or non-citrus fruits. Most of the time it is because they appear at elevated amplitude which moves beyond my ability to enjoy them fully. When I received my sample of Shay & Blue Blackberry Woods I learned something about myself.

Dom de Vetta

Ever since Dom de Vetta founded Shay & Blue in 2012, he has created perfume with the same perfumer, Julie Masse. Blackberry Woods is their twenty-third fragrance together. I look forward to their new releases but until a few days ago I couldn’t tell you exactly why. Now I know. Blackberry Woods is another brilliant fruit-centered perfume from this brand. What is it that sets this apart from others? It is the balance they achieve. The fruit is not blaring it is part of a simple ensemble where Ms. Masse finds ways to make it shine.

Julie Masse

The blackberries are what greeted me straight away. This is not that thick jellied version. It is more like freshly picked berries right off the vine. Dew glistening in the nooks and crannies. This type of fruit carries a natural musk which Ms. Masse teases out. Neroli comes next and it also carries its own sparkling personality into the duet with blackberry. There is an uplifting quality here I usually don’t encounter in the typical fruity floral. The final piece is cypress. This is a clean sophisticated woody foundation that allows the blackberry and neroli to shine on for hours.

Blackberry Woods has 10-12 hour longevity and average sillage.

I don’t know why it took Blackberry Woods to realize what it is I liked about Shay & Blue. The facepalm moment happened when I looked at the group of blue bottles on my shelf all having names with some fruit In their name. The ones which I wanted to own are all fruity. Blackberry Woods will soon be joining them.

Disclosure: This review is based on a sample I purchased.

Mark Behnke

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