New Perfume Review Olfactive Studio Violet Shot- Creativity Renewed

If you look at almost any piece of writing on this site it should be obvious the esteem I hold creative directors in. I think the rare ones among them are as important as the perfumer. For some brands I would say it the predominant artistic vision. Once the names of the creative directors and perfumers began to become known I searched to find out what I could find out about my favorites. It took me a long time, but I figured out the creative team behind Kenzo Jungle L’Elephant. Celine Verleure and perfumer Dominique Ropion.

Celine Verleure

Since 2011 Mme Verleure has overseen her own brand of perfume Olfactive Studio. It has become one of my favorite lines of fragrance. Her creative direction using a photograph as brief has been shown through each successive release to be outstanding. From the first perfume I kept thinking she would collaborate with M. Ropion early on. Then it seemed like it wasn’t going to happen. Mme Verleure came to visit our local perfumery and she brought with her the next three releases in her Sepia Collection. When she told me M. Ropion was the perfumer for all of them I finally got my wish.

Dominique Ropion

There is an ease of creativity between these two artists. It shows in all three of the new perfumes. I am going to spend today and tomorrow reviewing all three. I begin with Violet Shot.

Violet Shot (photo: Roberto Greco)

As I mentioned each perfume is accompanied by photograph. For these three Roberto Greco took still lifes of each of the florals featured. For violet there is the bloom, but the leaf is equally prominent in the frame. M. Ropion creates something green and then floral.

That green is the scent of fresh cut grass. Perfumers have the tools to create a photorealistic version. This the path M. Ropion takes to begin. Some baie rose is used in a small quantity to further deepen the grass through its herb-like nature. A swoosh of citrus also rides across the smell of the greensward. The violet comes next and it is tilted towards the greenness of the leaf. Over some time the floral peeks out as it seems as if it sits on a leather panel. This is an exceptionally light leather which gives way to patchouli and vanilla creating a sweet earthy foundation.

Violet Shot has 12-14 hour longevity and moderate sillage because it is at extrait strength.

Violet Shot reminds me of those times you run into an old friend you haven’t seen in years. Yet when you find yourself together it is as if no time has passed. For Mme Verleure and M. Ropion Violet Shot seems like their creativity works on the same principle.

Disclosure: this review is based on a sample provided by Olfactive Studio.

Mark Behnke

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