At the end of 2011 when I was first introduced to the Olfactive Studio line of perfume I was immediately drawn in. Owner and Creative Director Celine Verleure has married photography and perfumery in a striking package. Through the six fragrances that have come over the last four years there has been a consistent progression towards a more modern aesthetic. Last year’s Ombre Indigo began the transition and it is the latest release Panorama which unabashedly completes it.
Photo: Miguel Sandinha
Mme Verleure always begins with a photograph and usually it is one which already exists as part of a photographer’s collection. For Panorama she already had in mind the subject of the photographic brief, The Sheats Goldstein House in Los Angeles. The Sheats Goldstein House is an example of modern architecture from one of Frank Lloyd Wright’s students John Lautner. It is one of the finest examples of modern architecture to be found. The unique nature of the house has found it in multiple movies. Mme Verleure commissioned Miguel Sandinha to photograph the residence and she would pick one of the shots as the brief for Panorama. You can see the picture she chose above.
Next step was to enlist perfumer Clement Gavarry in turning that visual into a fragrance. One of the things to notice about that picture is the actual part of the house takes up only a small portion of the overall photo. The great majority of it is the verdant greenery which surrounds the house and far off in the distance you see the skyline of LA. If you look at that photograph and take all that in you will get an idea of what is to come in Panorama as M. Gavarry makes a fragrance of varying hues of green including some truly inspired unusual choices. All together it makes one of the boldest artistic statements this brand has ever made.
The accord that many will be talking about when trying Panorama appears in the first moments. M. Gavarry has constructed a wasabi accord and like that dried horseradish paste which accompanies sushi it captures your attention. When Mme Verleure told me about this being one of the components of Panorama I had to admit I was skeptical. That concern remained right up until I sprayed some on my skin. M. Gavarry has indeed created a recognizable wasabi accord, it has a cold spiciness with an accompanying desiccated quality. It is weird. It is also wonderful. Oft times something weird can be interesting but when you wear it all day it continually begins to rub you in the wrong way. On the days I wore Panorama it was exactly the opposite as I spent much of my time wanting more. One of the reasons that I think it doesn’t become irritating is because M. Gavarry uses bamboo and fig leaves to keep the oddness under control. Over an hour or so like a light show the bright vivid green of the wasabi changes hues and gets a few shades deeper. A freshly-cut grass accord leads down to a pairing of galbanum and green cardamom with violet leaves. This is where you get the clean lines of the glass and concrete structure of The Sheats Goldstein House. It is still green but it is a sleek metallic green like the reflection of the plants in the glass of the house. The final shade of green comes through a deeply coniferous fir balsam. It is given even more depth by the skillful use of myrrh, labdanum, and vanilla. Like the bamboo and fig on top these alter the fir balsam into something completely modern.
Panorama has 8-10 hour longevity and average sillage.
Panorama is the most experimental fragrance release from Olfactive Studio. I applaud Mme Verleure for being willing to move the brand in this direction. Panorama smells like nothing else in the collection and it is all the more fascinating for that. I have found it to be one of the few fragrances I have tried recently which has me completely intellectually engaged throughout its development. It is as architecturally unique in its construction as the edifice which inspired it.
Disclosure: This review was based on a bottle of Panorama provided by Olfactive Studio at Esxence 2015.