New Perfume Review Memo Argentina- A Rose to Love

I get emails which ask me, “Why do you hate rose?’. Hate is a strong word. I would more describe it as bored. Bored of having the beginning of every year swamped by demure genteel rose perfumes. This is the style that typically brings tears of frustration to my eyes. What is truly more accurate is if you show me the grown-up rose, I am much more interested in that. Memo Argentina gives me that type of rose.

Clara Molloy

Argentina is the latest of the Art Land collection within the brand. Creative director Clara Molloy collaborates again with perfumer Alienor Massenet. When I see Argentina my mind wanders towards tango. It is unfair to think of a country as only one thing. It is also unfair to think every perfume which refers to the country must be inspired by the dance associated with it. This is a perfume of passion. Which is what a great dark rose can bring out.

Alienor Massenet

The beginning sets the tone. A top accord of baie rose and the botanical musk of ambrette capture the sensuality to come. The rose appears from out of this. This is the Turkish version which contains a spicy core. The baie rose tweaks it with an herbal effect. Jasmine is used to take the rose and give even more depth. At this point it is almost like a rose soliflore. It changes as oud appears.

Oud and rose have become a classic combination. Mme Massenet manages to create a gentler version of the obstreperous wood. There is some real oud because there are nuances that only come from the real thing. I think it is lifted by an oud accord which allows for a more precise tuning. It meshes with the rose without clubbing it into submission. Over time it goes from intense to a skin scent memory of the night before.

Argentina has 12-14 hour longevity and average sillage.

Argentina is so appealing because it is so full of the beauty of rose. By allowing the grown-up out to play this becomes a perfume of adult passion. This is a rose to love, and I do.

Disclosure: this review is based on a sample supplied by Memo.

Mark Behnke

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