There are new brands that just feel like they are built for long-term success. There are some things I look for which help buttress that intuitive thought. One of them is a clear vision of what you want to be. When I received my sample set of Maison d’Etto last year there was a clear coherence to the collection. It came from founder Brianna Lipovsky. She decided to base her perfumes on horses she had known. It translated into fragrance which moved as if on horseback. It had my attention. I was curious to see what direction she would take with her next fragrance. Maison d’Etto Noisette provides some clues.
If the first collection was about the horses this new one is about where you end up while riding them. It is called “Connection to Nature”. The memory she had in mind was when she and her husband were attending a wedding in France. She found some time to go riding because that’s what horse people do. She found Noisette at a local farm. Her ride would take her up into the Pyrenees Mountains. She would remember the scent of the lavender all around her.
When she met perfumer Pascal Gaurin, she mentioned this to him. They had decided to collaborate then. When they came back together M. Gaurin showed he a new version of lavandin from the IFF labs. Created organically through enfleurage it was produced with an eye towards enhancing the relaxing quality of lavender. it is this ingredient which is the star of Noisette.
The beauty of this lavender comes through its airy balance between the herbal and floral nature of it. It is the horse this perfume rides in on. In the early moments, a creamy magnolia draws your attention to the floral part. A rich orris concrete in the heart then takes you over to the herbal side. Ambrette reminds you through the botanical musk that you’re on a horse. An expansive set of notes provide the vault of the sky and the moist green of the ground.
Noisette has 12-14 hour longevity and average sillage.
The clarity of Ms. Lipovsky’s vision is apparent once again. I can feel the moment of looking up at the sky as the horse beneath rests in a field of lavender. I don’t know where Ms. Lipovsky intends to take me riding next. I only know I want to be along for the ride.
Disclosure: This review is based on a sample provided by Maison d’Etto.