There are so many inspirations which turn into perfume but the story behind Jul et Mad is, I think, unique. Julien Blanchard and Madalina Stoica-Blanchard are the owners and Creative Directors of Jul et Mad which comes from the abbreviation of their first names. The first three fragrances followed the pair from Lexington Avenue in NYC to a café in Paris and left us with them on a palazzo in Venice. For the fourth fragrance in the Histoire D’Amour series, Acqua Sextius, our lovers travel to Aix-en-Provence where they will wed.
The Real Jul et Mad
For Acqua Sextius perfumer Cecile Zarokian was asked to be the interpreter of chapter four. The name comes from the original name given Aix-en-Provence by Roman consul Gaius Sextius in 123 BC. The Acqua is particularly appropriate as Aix-en-Provence is now known for its over 100 fountains and its famous thermal springs. Mme Zarokian captures the green vitality of a summer day in the South of France at the same time there is a very clever watery theme running throughout. This turns Acqua Sextius into a sort of green aquatic although it often times feels in a class of its own.
Mme Zarokian wakes us up with a sparkle of sunlight streaming into our bedroom; she combines a citrus trio of lemon, orange, and grapefruit with a translucent veil of green notes as if one was looking at the sun through gauzy green curtains. This is a wonderfully executed opening which brims with the potential of the day ahead. In a nod to the thermal baths a bit of eucalyptus and mint deepen the green and an application of ozonic notes give the impression of a spa bath. A bouquet of floral notes centered on mimosa make up the heart of Acqua Sextius. Mme Zarokian keeps them light and playful and as we head outside a fig tree adds in its luscious creamy greenness. Mme Zarokian uses labdanum to deepen the green theme as we are now walking in green fields. Ambergris carries the smell of the nearby Etang de Berre. For most of the time Acqua Sextius is on my skin this is where things stay; as a pleasant mix of aquatic, floral, and green. Many hours after applying it everything turns lightly woody with cedar and gaiac mixing with a light sheer musk which is the perfect easy way to end our day in Provence.
Acqua Sextius is an Extrait de Parfum and despite its ineffable lightness it lasts overnight on my skin. The sillage is also more than one might expect from an Extrait de Parfum but you won’t be leaving a vapor trail in your wake.
Fontaine de la Rotonde on the Cours Mirabeau in Aix-en-Provence
One of things I am coming to admire about the way Mme Zarokian composes her fragrances is deftness of precision which places each note in its proper place. I also admire that even though she works for many different brands her style does not impose its will upon each brand's characteristics. Acqua Sextius is clearly a Cecile Zarokian fragrance but it is even more importantly a Jul et Mad fragrance and I am sure that is due to a very close working relationship throughout the process of finishing Acqua Sextius. For me the fragrant wedding of one of my favorite perfumers and favorite creative directors is a complete success. I will be wearing Acqua Sextius throughout the upcoming summer pretending my backyard is a field in Provence.
Disclosure: This review was based on a sample of Acqua Sextius provided by Jul et Mad at Esxence 2014.