New Perfume Review Jo Malone Yuja- Finding the Green

If you enjoy a brand it is almost a certainty, they will discontinue one of your favorites. Jo Malone has a couple of my very favorites which are no longer available. One is 2008’s Sweet Lime & Cedar. The simple juxtaposition of tart citrus and clean woods through a Southeast Asian lens is perfect for summer days. The brand has returned to that area of the world for inspiration with another citrus and wood; Jo Malone Yuja.

Celine Roux

Yuja is part of the Blossoms in Bloom collection. Starting with the iconic Orange Blossom by the brand’s founder it also includes last year’s Frangipani Flower. For 2020, creative director Celine Roux asked perfumer Mathilde Bijaoui for two new compositions. Besides Yuja, Waterlily is the other. I thought that perfume accentuated the first part of the compound word over the second part. Yuja is also part of a popular genre of fragrance too. Sometimes it all comes down to how the creative team seeks to make just enough difference. That is what I experienced with Yuja.

Mathilde Bijaoui

Yuja is the South Korean version of yuzu which is an Asian version of lemon. When I’ve smelled the real thing, I am struck at the significant green scent it has. Very often when it is used in perfume it tends to hew more towards just being lemon in Asian clothing. In this case Mme Bijaoui seeks out the green and accentuates it with herb and wood.

The yuzu is the first thing I smell. It is given some focus with a smidge of petitgrain. Framing the edges in preparation for clary sage to shine a spotlight on the green in the center of it all. Lavender picks up on the herbal while adding a fleeting floral to this part of the development. Fir balsam provides the woody version of green as the yuzu nestles within the needles.

Yuja has 8-10 hour longevity and average sillage.

Yuja is going to be a great choice for the warmer days coming. It is refreshing with a satisfying twinkle beneath the citrus. Mme Bijaoui makes this stand out because she found the green.

Disclosure: this review is based on a sample supplied by Jo Malone.

Mark Behnke

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