If there is anywhere where the resurrection of the Gucci fragrance fortunes can be found it is in Gucci Bloom and its flankers. Ever since overall creative director at Gucci, Alessandro Michele, has taken a hand in the fragrance side things have noticeably improved. Gucci Bloom in 2017 was the first marker that things were going to be different under Sig. Michele. The fifth flanker Gucci Bloom Profumo di Fiori continues the ascending trajectory.
Alessandro Michele
Since Sig. Michele has taken over perfumer Alberto Morillas has become his exclusive creative partner. There is a wonderful new Gucci aesthetic which is coming from this. One thing about it which sets it apart is it isn’t going along with the transparent trend so many other brands are following. When Bloom debuted it decided to go with a substantial floral core of tuberose and jasmine. That has been the starting point for every successive version as M. Morillas finds a new partner for his keynote florals. For Bloom Profumo di Fiori it is ylang ylang.
Alberto Morillas
I adore the version of that floral M. Morillas uses here. There is a fresher ylang ylang fraction which gets used a lot by those fragrances seeking opacity. The one here is that fleshy sensual version which finds a couple of willing partners in tuberose and jasmine.
The jasmine and tuberose come to life immediately along with the green vegetal Rangoon creeper adding a bit of contrast. This is the essential DNA of Bloom from past to present. One of the things I admire about this line is they don’t scrub the indoles away. They are kept to a more modest effect, but they add a lot of character to these perfumes. This is where the full spectrum ylang ylang finds harmony as the carnal floral dances a pas de deux with the indolic parts of tuberose and jasmine. If you like sexy florals this is your accord. M. Morillas adds a bit of rooty orris to connect to a sandalwood, benzoin, and musk base.
Bloom Profumo di Fiori has 10-12 hour longevity and average sillage.
Even though this review is coming out in midsummer Bloom Profumo di Fiori is a post-Labor Day fall floral. It is one of the best new releases for the upcoming season. Once again Sig. Michele and M. Morillas have added to their winning record. It all comes down to adding a fleshy floral to everything.
Disclosure: this review is based on a sample provided by Gucci.
–Mark Behnke
YAY!!! Thank You Mark!!! So glad you liked this!!! I have blind bought it and my bottle is enroute! I was hoping the golden bottle was an indicator they really turned the “Lang” up to full blast on this one!!! I personally love ylang ylang! I really see this Bloom line as their version of a “heritage” line, i.e. the square bottles (think Chanels). I really enjoyed it’s most recent predecessor, the red one, Ambrosia di Fiori. M. Morillas has really done outstanding work with all the Blooms! For me they are all so well done they bring me great joy. I just doused myself in Acqua di Fiori just now, a 3:45 am, just before I saw your review! I’m thrilled with all the Blooms, and I can’t wait for Profumo to arrive! 🙂