If Gucci is going to regain a prominence in designer fragrances it is going to require first and foremost, consistency. Ever since Tom Ford left the brand the fragrance aspect drifted in search of a new aesthetic. For a decade Gucci became an afterthought when it came to perfume. The naming of Alessandro Michele as creative director has, once again, provided someone who believes fragrance is an important piece of the Gucci aesthetic.
A year ago, with the release of Gucci Bloom the first perfume overseen by Sig. Michele showed a change. Even though Bloom was an extremely simple construct it found a way of combining jasmine and tuberose while providing a transparency with the substance of Kevlar. Over the past year the Gucci fragrance releases have made me look forward to each one as the consistency I was looking for was being built release by release. I was particularly impressed with the spring flanker Bloom Acqua di Fiori which took the simplicity of Bloom and covered it in green. By starting simple it meant that the flanker could be drastically changed with an overt choice to supply something different than the white flowers. This was why when receiving Bloom Nettare di Fiori, which is the fall flanker, I was curious to see what was next.
So far in this mini revival of the Gucci perfume fortunes Sig. Michele has been working exclusively with perfumer Alberto Morillas. There are few who are as good as M. Morillas at creating pillars and flankers which are not cynical replays. If Bloom Acqua di Fiori was the greening of Bloom then Bloom Nettare di Fiori is the spicing up of Bloom. It is accomplished by adding in three key ingredients; ginger, osmanthus, and patchouli.
Just as the Bloom Acqua di Fiori opened with the green; Bloom Nettare di Fiore opens with the ginger. M. Morillas leads with a healthy dose of it. It is laid out to provide a spicy entry way to the floral Bloom DNA of jasmine and tuberose. Rose comes and provides an introduction before allowing the ginger, tuberose, and jasmine to mingle. M. Morillas finds a balance where the zing of ginger meshes with the lightly indolic white flowers. I am impressed anew with how M. Morilas manages to make a transparency which also projects strength. The base comes with a leathery osmanthus paired with an earthy patchouli. It provides a bit more heft than the previous two editions of Bloom but that’s what makes it a fall-style perfume.
Bloom Nettare di Fiore has 10-12 hour longevity and average sillage.
I don’t know what’s next for Gucci but through the six releases since Bloom, last year, they have become a designer brand which has returned to relevance. They are doing it by getting better and better with each release. Bloom Nettare di Fiore is another along that line.
Disclosure: This review is based on a sample provided by Gucci.