One of the things I’ve noticed over time is brands begin to reach middle-age and settle for a consistent aesthetic over anything else. It makes me a bit sad when a brand which began with fresh ideas and directions reaches this stage. They begin to look like that person who doesn’t realize they’re not young and hip anymore. There are exceptions some of the seminal brands which provided the foundations of niche perfumery have managed to not lose their youthful vision while getting their senior citizen discount.
One which has lived up to keeping it going has been Diptyque which is celebrating its 60th anniversary this year. It has been a reminder of what this brand has stood for. Diptyque Venise is emblematic of this.
Creative director Myriam Badault wanted to capture the gardens of Venice. If you’ve ever visited a private residence in the Italian city behind the walls are these gorgeous gardens/courtyards. When I’ve visited sitting outside hearing the water traffic while sipping wine among the flowers is as good as life gets. Mme Badault wasn’t thinking of a flower garden for her Venetian fragrance. She was thinking about what an Italian might grow to use in their kitchen. Working with perfumer Cecile Matton they create just that. This results in a very green and vegetal perfume.
It begins with a green Bell pepper accord. If you’ve ever sliced a green pepper, there is a pungency as you slice through it. Mme Matton captures the entirety of that. A citrusy accompaniment adds an extra bit of sharpness. The heart of Venise is tomato particularly the vines they grow on. Tomato leaf has become a popular ingredient. Here it is given more room to spread out intertwining with the green pepper on the vine next to it. Through it all runs an herbal thread of basil. This is the garden part.
The water part comes in the presence of vetiver. There are vetiver fractions which have a subtle aquatic undertone. I am guessing that is what Mme Matton uses here. The grassy green of vetiver softens some of the sharper edges of the garden trio. While that subtle watery aspect reminds you where you are.
Venise has 10-12 hour longevity and average sillage.
Venise is the sixth release in this anniversary year. It is an ideal place for Mme Badault to take a curtain call on her ability to keep things relevant for this long.
Disclosure: This review was based on a sample provided by Nordstrom.