New Perfume Review Byredo Super Cedar- IKEA Dreams

Guilty pleasures are things you know you shouldn’t like but are irresistibly pulled towards. When it comes to perfume I like complex, evolving, layered compositions. Which is why I am surprised at how much I like the new Byredo Super Cedar because it is as advertised; essentially a cedar soliflore.

Cedar is one of the most distinctive notes on the perfumer’s palette. Its clean woodiness was one of the first notes I could confidently pick out of a fragrance early on. It is easy to describe; most often as “smelling like pencil shavings”. In the press materials which came with Super Cedar creative director Ben Gorham mentions he was looking for, “Evocative of log cabins and Scandinavian furniture”. That line capture what I think is fascinating about Super Cedar. Perfumer Jerome Epinette moves away from the more obvious pencil shavings. Instead he channels his interior IKEA and captures the smell of a warehouse of disassembled blond wood shelving stacked high to the ceiling.

I am not sure what the sources of cedar M. Epinette used to build Super Cedar. I know Robertet has a full array of fractions and different extractions of cedar for him to consider. My belief is he must have spent a lot of time working with a number of those raw materials finding just the right balance to allow the cedar to be pulled all the way through the development. There are only a few grace notes which provide minimal contrast.

Jerome-Epinette

Jerome Epinette

Right away Super Cedar opens with a sotto voce version of cedar. It doesn’t carry that intensity that cedar usually imparts to a fragrance. A tiny bit of rose floats through but it is left way in the background. Over the next hour the cedar accord slowly forms gathering intensity as I suspect each new cedar raw material adds itself to the mix. This all leads to a pure cedarwood accord which I found compelling. It is here where Super Cedar holds for quite a while. Eventually a bit of vetiver and white musks become apparent but it really is the cedar accord holding together for hours which predominates.

Super Cedar has 12-14 hour longevity and average sillage.

The engineering of the central cedar accord is what elevates Super Cedar from just being a flat cedar perfume. It is as densely engineered as a piece of IKEA furniture. As I was wearing it I could almost see one of those pictorial assembly instructions in my head as each new piece of cedar was added. Super Cedar is both super and cedar, if you like the latter I think you will also find it pretty good.

Disclosure: This review was based on a sample provided by Byredo.

Mark Behnke

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