Among the success stories of niche perfumery is that of Laurice Rahme and her brand Bond No. 9. Started in 2003 Ms. Rahme has released multiple perfumes each year. Most of them inspired by a part of New York City where Bond No. 9 has its headquarters. It is a huge collection and I have a dozen of them. It can be daunting to keep up with the pace Ms. Rahme sets. On a recent visit to Saks I was struck by how much her latest release, Bond No. 9 FiDi, reminds me of the early days of the brand.
FiDi is shorthand for the Financial District at the southern end of Manhattan. It includes Wall St as well as a new place to go on weekends with restaurants and bars in the surrounding area. This part of NYC is no longer a ghost town after trading hours. Ms. Rahme wanted to capture the dichotomy of financial masters of the universe by day and happy hipsters at night. To accomplish this she worked with perfumer Harry Fremont.
It isn’t the first time Bond No. 9 has traveled to this part of the city. Back in 2004 Ms. Rahme and perfumer David Apel produced Wall Street. Back then they decided an energetic aquatic captured the buzz of the traders. Fifteen years later the area and the vibe has changed. Which is why Ms. Rahme and Mr. Fremont go for a spirited woody style of perfume.
The first steps in FiDi are paved with baie rose. Mr. Fremont surrounds it with citrus to tease out the subtle fruitiness while black pepper adds a piquant contrast. Nutmeg then rises to be the main counterweight to the baie rose. Mr. Fremont finds a nice balance between the sweet spice and the herbal baie rose. Lotus flower reminds us that FiDi is also near the water with its dewy floral quality. It all rests on an assertive woody base of ambrox and cedar attenuated with a touch of the sweetness of tonka bean.
FiDi has 14-16 hour longevity and average sillage.
Just as it is in NYC, you must keep watching as things change. The same can be said for Bond No. 9 you have to keep watching so you can find good perfumes like FiDi.
Disclosure: This review is based on a sample provided by Saks.