Over the last couple of years there have been a number of well-established niche brands which wanted a share of the luxury market. To that end they launch an offshoot collection at double, or more, of the price of their regular releases. The selling point is usually that there are more expensive and precious raw materials in the fragrance. There is also an implicit promise that these hold a different aesthetic than the regular line. The latest brand to do this is Annick Goutal.
The new collection is called Les Absolus D’Annick Goutal and all three of the inaugural releases are composed by perfumers Camille Goutal and Isabelle Doyen. In the press materials there is a lot of talk about both women’s love of raw materials. With Les Absolus being the opportunity to work with the best of them. 1001 Ouds is a very typical rose and oud combination which does live up to the concept of good raw materials but doesn’t present anything new on this very tried and true combination. Vanille Charnelle is like 1001 Ouds very focused on the vanilla with a fleshy ylang-ylang providing some contrast. Again nothing new. Ambre Sauvage was the one of the Les Absolus which caught my attention but it did that because it strongly reminded me of a previous Annick Goutal release.
Isabelle Doyen (l.) and Camille Goutal
If you spend any time in the fetish community they refer to those who live a conventional lifestyle as “vanilla”. This concept would come back to me as I wore Ambre Sauvage. One of my favorite ambers of all-time is Annick Goutal Ambre Fetiche. It was another of those fragrances which seemed out of place from the rest of the Annick Goutal style. It was discontinued last year with a few other of the releases which also had this out-of-step style in common. Ambre Sauvage seems like this is the opportunity to make a more accessible Ambre Fetiche. The perfumers achieve this by making it more vanilla.
Ambre Sauvage opens on a mixture of pink pepper, lavender and orris. While not identical to the opening of Ambre Fetiche when smelled side-by-side they are surely close cousins. The main difference is the lavender and orris are more pronounced in Ambre Sauvage. Ambre Fetiche has a glorious frankincense and amber foundation. It is Gothic and beautiful. Amber Sauvage is much more conventional as the amber accord is tilted to be warmer. Patchouli adds a woody aspect. The vanilla provides a safety net with its crowd pleasing nature. It forms a very conventional final stage to Ambre Sauvage.
Ambre Sauvage has 12-14 hour longevity and average sillage.
It might not seem apparent with the comparisons to Ambre Fetiche but I really enjoyed Ambre Sauvage. It has much of the same things which I enjoy in Ambre Fetiche. There are definitely days when you have to show a vanilla personality to the world. For those days Ambre Sauvage is the perfect choice.
Disclosure: This review was based on samples provided by Annick Goutal.