New Perfume Review Agonist White Lies- Normal is Overrated

Sometimes, a brand which has been about being totally different must feel like throwing in the towel. These brands probably tire of writers, like me, saying I admire the perfume but I wouldn’t wear it. The Swedish perfume brand Agonist has a lot of these kind of perfumes. Despite my wariness to spend more time with them I have admiration for their ability to make fragrance on their own terms. When I write that I want something different it should be right on the bleeding edge of being wearable. Which made the latest release White Lies perplexing because this is a fairly straightforward niche spring floral.

The Agonist creative team of husband and wife Niclas  and Christine Lydeen  continuing to work with perfumer Fabrice Pellegrin decide to create a snappy white flower dominated fragrance. There is nothing here which is dramatically different from many other spring florals. Which makes it stand out among the Agonist collection while not necessarily among the overall niche fragrance sector. All of that might lead you to think I didn’t care for it but I did for a couple of reasons. The use of boisterous white flowers as the centerpiece of a spring floral is different from the plethora of roses. The other reason is there is a quite zippy fruity top accord that I enjoyed much more than I usually do.

Christine and Niclas Lydeen

White Lies opens with a tart sparkly lemon, a juicy raspberry, and sweet lychee. This forms a fruity accord of contrasts that was like a gourmet Sweet Tart. Then the white flowers arrive with jasmine and tuberose taking the lead. They are well-balanced within White Lies. The nice choice is to add heliotrope to provide a powdery softening of the two co-stars. The base is a standard patchouli, ambrox, and vanilla ending. Woody with a touch of sweet.

White Lies has 10-12 hour longevity and above average sillage.

If Agonist was planning on White Lies being their “normal” fragrance within the collection; they succeeded. The only thing that is bad about it is despite enjoying it I’m just as unlikely to wear it as some of the more avant-garde offerings. Not because it isn’t good but because it isn’t different enough. I understand the desire to just give the consumer what they want. Hopefully the next Agonist release will go back to giving the customer something to think about.

Disclosure: This review was based on a sample provided by Agonist.

Mark Behnke

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