Histoires de Parfums 101- Five to Get You Started

If there is one person who has been one of the stalwarts of niche perfumery from the earliest days who doesn’t get enough credit it would be Gerald Ghislain. M. Ghislain created one of the first niche brands in 2000 called Histoires de Parfums. This has been one of the most successful brands over the long haul. It has also become impressive for the ability to change with the trends. Histoires de Parfums is one of those brands it is easy to overlook because you have always seen the bottles on your favorite website or in your favorite boutique. I am hoping I can get you to stop and try these five because Histoires de Parfums is worth it.

Gerald Ghislain

My first encounter was in a New York city store. When the sales associate told me that 1740: Marquis de Sade was a combination of immortelle and leather I was already sold. Up until recently the sole perfumer for Histoires de Parfums was Sylvie Jourdet. I am a big believer in how that continuity between creative director and single perfumer can be critical for creating a brand identification. M. Ghislain and Mme Jourdet laid down an early marker as to what that aesthetic would be. 1740 transitions quickly through an iris dominated beginning until Mme Jourdet brings together her leather accord with amber, at first, followed by immortelle. It is one of the great niche perfumes of this century.

Mme Jourdet used amber in its more traditional base component in 1740. For Ambre 114 she serves it up as the core of a luscious gourmand. Using nutmeg early on to set the gourmand style she moves through a floral intermezzo down to a mixture of sandalwood, amber, benzoin, tonka bean, and vanilla. Together it forms an abstract “warm cookies from the oven” accord. It takes amber from Oriental standard to yummy.

Sylvie Jourdet

1969: Parfum de Revolt was meant to evoke the Summer of Love in San Francisco. What I’ve always found here is another more modern take on the gourmand with cardamom and coffee forming that aspect. Before we get there Mme Jourdet opens with a rambunctious peach from which the coffee and green cardamom bubble up from. Patchouli and chocolate provide the finishing touches.

In 2011 M. Ghislain created the Editions Rare collection within the brand. The first three releases were amazing but I am recommending Rosam for the contemporary take Mme Jourdet gave to the staid rose and oud combination. Oud on its own provides an exotic vibe. Mme Jourdet adds to it by using saffron as companion to the rose. Incense completes Rosam with a resinous kick.

A year later another trio was added to Editions Rare of which Vici was the floral part of the triptych. Mme Jourdet used osmanthus and iris as her focal point. Surrounded on top with aldehydes, cardamom, and galbanum. In the base musk, cedar, and patchouli give the woody foundation to Vici.

M. Ghislain has continued to produce perfume and even though this list doesn’t have any of the most recent releases they are worth experiencing, too. These are just the five I think will entice you in to one of the pioneers of niche perfumery.

Disclosure: This review is based on bottles I purchased.

Mark Behnke

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