Every Esxence there seems to be one brand which starts to gain a groundswell of buzz. This year’s winner of that honor is Rubini. Founder Andrea Rubini gathered a team of creatives to help him realize his vision. A perfumer who prefers to be unnamed, package designer Francesca Gotti, and Ermano Picco. All four of these helped create one of the singular buzzworthy brands of the show. The packaging of Sig.ra Gotti is from recycled fiberglass from old boats. Don’t ask me what a boat recycling bin looks like. It looks like stone but is light as a feather. It is an apt metaphor for the fragrance called Fundamental. The scent itself is also something which also conveys lightness with surprising weight. Rubini Fundamental was one of the most unique perfumes in the entire exhibition.
Next was time to meet Stephane Humbert Lucas for him to premiere his new release Mortal Skin for his Stephane Humbert Lucas 777 brand. Mortal Skin is a brilliant realization of M. Humbert Lucas’ vision of a snake swaying and hypnotizing the wearer into a trance. It drew me in and never wanted to let me go. Before I left M. Humbert Lucas also showed me the limited edition for Harrod’s he is doing. He jokingly names it Mike Tyson because it opens with a fierce uppercut of intense notes. If you survive the first punch what remains reveals a sublime beauty.
For the next hour I was treated to a tour of the ocean courtesy of Pierre Guillaume and his Collection Croisiere. The first four releases of an eventual eight were a tour de force in how to make interesting aquatics without resorting to Calone. Entre Ciel et Mer is like riding a surfboard under the curl as the spray covers your face before you emerge from the pipe. It is refreshingly icy for an aquatic. Paris Seychelles is for laying in the sun on the beach as you carry the warmth of the sun. The other side of the coin to Entre Ciel et Mer. If you’ve ever been in a tropical rainforest after a rainstorm has washed the air clean you will recognize the smell of Jangala. A really intelligent use of eucalyptus imparts a lung filling purity like when the world has been scrubbed clean. Finally if you’re on a cruise you need some suntan lotion and M. Guillaume’s Long Courrier suntan lotion accord is made of salty vanilla and sea spray.
After returning from my cruise I headed to Elizabethan England so perfumer Anais Biguine could introduce me to her new Jardins D’Ecrivains Marlowe. The follow-up to last year’s ultra-modern Junky, Marlowe strikes a more classical pose. It has a heady spirit exemplified by green tuberose. It exudes exuberance as well as grace. Mme Biguine has added another writer to her jardin.
This was my last day at Esxence 2015 as I will be on a plane as you read this. As always I want to thank the entire Esxence team for the invitation to attend and to be the face of this year’s Esxence TV. I am already looking forward to next year. Until then, Arrivaderci Perfumistas & Colognoisseurs.
–Mark Behnke
