Discount Diamonds: White Shoulders- Reformulation for a New Generation

Anyone who is of the Baby Boomer generation likely had a woman in their family who wore White Shoulders. It featured the white flowers of gardenia, tuberose and jasmine in a heady cocktail. It was a perennial best-seller for years. Then in the 1970’s it began a process of being sold to different brands each who would tweak the formula a little bit. Trying to make it more profitable. The original is a classic of its time which any perfume lover of white flower types of fragrance would enjoy. The current formulation of White Shoulders is a much lighter replica of that original perfume. It is the rare occasion where a formulation might have coincided with finding the current trend.

The original White Shoulders formulation was the epitome of what younger perfume lovers called “old lady” perfume. It was chock full of essential oils along with sandalwood, oakmoss, and civet. The white florals reeked of indoles to go with it. It is a perfume from a different era. The small bottle I have of that White Shoulders is just what I adore of perfumes from that time. It is a take no prisoners floral perfume. Not so the current formulation.

In the current version all the ingredients which were essential oils have been replaced by low-cost synthetics. Along with the problematic oakmoss and civet which have also been removed. In its current formulation it is like a classic Rolls-Royce has been entirely refurbished with everything being replaced with modern car parts. As much as I like the original, I also like the version it has been altered into.

This reformulation begins with tuberose, gardenia, and jasmine. Except these are the indole-free synthetic versions. These were created by perfume houses to give a floral lift. As used here they are much more expansive. Which works well with the aldehydes which have carried over from the original. This version now feels like a spring morning as the flowers are just scenting the air. Because the civet and oakmoss are gone the sandalwood has more work to do here. A less sweet synthetic version tries to put back some of the bite missing. It provides a nice woody grounding effect.

White Shoulders has 6-8 hour longevity and average sillage.

For anyone who loved the original White Shoulders this is different enough that it is not going to remind you of it. You might come to like it or miss what is gone. For any younger perfume consumer who is looking for a lighter spring floral this current reformulation of White Shoulders should be ideal. It is right on trend. That it can be bought for around $20US almost anywhere makes the current version a Discount Diamond.

Disclosure: This review based on bottles of White Shoulders I purchased.

Mark Behnke

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