Discount Diamonds: Joop! Homme- Power Chords

Music in the 1980’s, especially as applied to the so-called hair bands, was an assemblage of how many powerful guitar chords you could link together. Those power chords were known more for their volume and the way they were played with gusto by the various guitarists. Perfume in the 1980’s especially men’s perfume was also reliant on power chords too. Amped up fougeres or colognes dominated sales on the masculine fragrance counter. A change was coming as the decade came to an end as Cool Water would soon drown out the powerful perfumes underneath its clean wave. I always find it interesting that one of the last-gasp powerhouses was done by the same perfumer who did Cool Water, Pierre Bourdon. Maybe he realized what he had set in motion and wanted one more time to go out with a flurry of lustily played power. It is certainly what he did with Joop! Homme.

joop-homme

At the time of release of Joop! Homme the brand was known as a contemporary clothing brand. They introduced Americans to the fragrances as they had their first runway show at New York Fashion Week. The fashion was very late 1980’s-early 1990’s and has been forgotten. The fragrances have become the primary association with the brand. Early in the 2000’s Coty would slice the fragrance portion away and acquire it.

PierreBourdon

Pierre Bourdon

Back in 1989 Joop! was looking for a partner to their first fragrance Joop! Femme. M. Bourdon would make a masculine elaboration of the jasmine, orange blossom, sandalwood, and vanilla Michel Almairac used in Joop! Femme. M. Bourdon was not looking for subtlety or clean lines he was ready to take center stage and amplify those notes.

Joop! Homme opens with that vigorous down stroke as M. Bourdon hits a power chord of jasmine, orange blossom, cinnamon, and bergamot. Which is rapidly matched as he returns the down with an upward movement of sandalwood, vetiver, tobacco, and vanilla. Together this is a loud spiced woody accord. Only much later does it soften a bit as some honey and tobacco add a bit of golden glow. Very late on there is an appearance of the clean musks; maybe it is M. Bourdon’s way of sending out a warning that this style of fragrance’s influence is about to wane.

Joop! Homme has 24 hour longevity. It also has atomic sillage. no more than two sprays or you will be playing your fragrant boom box for everyone around you.

Joop! Homme can be found at most perfume discounters for less than $20 for 4.2oz. It is so predominantly synthetic that it hasn’t been reformulated significantly

Just like I get in the mood for a little Twisted Sister or Poison Joop! Homme also satisfies that need to say the heck with subtle smelling perfume, “We’re not gonna take it anymore!”

Disclosure: This review is based on a bottle I purchased.

Mark Behnke

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