Discount Diamonds: FlowerbyKenzo- Re-Thinking A Floral

When it comes to designer floral perfumes of the last two years it seems the style is to knock you over with a massive bouquet of floral notes. If that doesn’t do the trick then the perfumer loads it up with a bunch of fruit. The fresh floral perfume has been shunted aside. One of the earliest examples of the fresh floral was 2000’s FlowerbyKenzo composed by Alberto Morillas.

FlowerbyKenzo

In the late 1990’s into the early years of the 2000’s perfumers were actively experimenting with the floral perfume architecture. M. Morillas was one of the foremost innovators during this time. He would define numerous perfume styles which continue to this day. When it came to FlowerbyKenzo M. Morillas wanted to capture a crisper flower but he also wanted to capture the entire flower and the early moments are focused on the green stem and leaves. Then to make sure that the wearer doesn’t necessarily identify it as a specific flower M. Morillas uses a mix of synthetic and natural floral notes to create a hybrid perfumed flower which has never seen life in any greenhouse or garden. It is this supernatural flower which makes FlowerbyKenzo such an interesting example within its genre.

alberto-morillas

Alberto Morillas

The first fleeting moments of FlowerbyKenzo are a fabulous green stemminess. It is the smell I associate with trimming the stems of cut roses to put them in a vase. I think this was M. Morillas’ intent to sort of let the wearer experience the stem before getting to the supernatural bloom on top. The natural ingredients are violet, hawthorn and rose. To this is added hedione and cyclosal the synthetic versions of jasmine and cyclamen respectively. Once these are all together in the heart of FlowerbyKenzo they form something which smells completely floral but a collage of the ingredients chosen by M. Morillas. It is another case where spending too much time analyzing the components destroys the effect trying to be created. After so many years wearing this I can now just let the floral accord make me smile without trying to pick it apart. The finale is a slightly soapy musk cocktail over amber and vanilla.

FlowerbyKenzo has 6-8 hour longevity and moderate sillage.

FlowerbyKenzo in its very elegant glass cylinder which looks like a poppy can be found at most discount perfume sites for less than $30/oz. I think it is one of the forgotten trailblazers of perfumery and if you’re looking for a different kind of floral than what you’re finding in the current marketplace give FlowerbyKenzo a try I think it will be the alternative you’re looking for.

Disclosure: This review was based on a bottle I purchased.

Mark Behnke

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