Discount Diamonds: Calvin Klein Eternity for Men- Casual Classic

There was a time in the 1980’s-90’s that Calvin Klein was one of the best brands in perfumery. Those days were kind of their moment in the spotlight. The perfumes from that time also carry a reminder of the changes that were taking place in consumer trends within perfumery. By 1989 Calvin Klein’s fragrance creative director Ann Gottlieb was looking to catch on to the wave of fresh scents that were just beginning their moment. Calvin Klein Eternity for Men is one of those.

Ann Gottlieb

Part of the appeal of this fresh tend in men’s fragrance was they also carried a casualness. It was meant to be the perfume equivalent of a white t-shirt. Ms. Gottlieb would ask perfumer Carlos Benaim to turn Eternity for Men into that.

Carlos Benaim

M. Benaim is an interesting choice because he had defined a type of powerhouse masculine woody ten years earlier with Ralph Lauren Polo. Eternity for Men feels as if he wanted to try and do the same with fresh and clean.

It opens on a fresh suite of herbs lifted with citrus. When you smell this now it is generic, but this was one of the earlier examples. M. Benaim adds an expansiveness that is the opposite of what he did with Polo. Geranium is the floral heart note used here in its traditional green rose role. The herbs provide a deepening of the floral while retaining that fresh quality. Vetiver is used in its typical summery way. The grassier citrus-like aspects are picked up by the herbs as well. It ends on a light woody accord of sandalwood.

Eternity for Men has 8-10 hour longevity and average sillage.

I forgot how well this achieved its goals. It is a great casual fougere ideal for wearing out for a day of chores. Perfume would come to perfect this casual vibe over the next few years. Eternity for Men is one of the first. It is available in most discount bins I dig around in as well as almost every online discounter for under $25US. A true Discount Diamond.

Disclosure: This review was based on a bottle I purchased.

Mark Behnke

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