Actions Speak Louder Than Words

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I have been part of many enthusiast communities on the internet. I have always thought they were special groups of people. Over the past few days the group of perfume lovers who connect digitally all over the world have flown into action and shown that they are ready to help in any way they can.

The unfortunate reason which precipitated this outpouring was the announcement that my former colleague at CaFleureBon Tama Blough has terminal cancer. I have known Tama for years but it was only this past March that we actually met in person at Esxence in Milan. I thought how funny it was we both had to travel to Europe to finally meet. Tama was the same in person as she was electronically. A warm presence always smiling. I got a kick out of watching her meet some of her favorite perfumers and then communicate that in her daily post for CaFleureBon. I remembered my first trip to Esxence and the doors it opened up for me and was thrilled to see Tama opening her own doors. I knew she would create personal relationships that would last. She has done that for years as the organizer of her hometown SF Sniff and has created a local community of perfume lovers who regularly met up to go sniff perfume.

As the word of her illness was revealed late last week one of those local people Nina Zolotow took it upon herself, with Tama’s permission, to rally the perfume community to help by starting a Give Forward donation site called Tama Blough’s Cancer Fundraiser. In just five days it has raised $12,000 of its $20,000 goal. That money is critical to Tama’s ability to face her cancer on her own terms, in her own home, surrounded by the things she loves and her cat Buster. As someone who works within the cancer community I know the importance of keeping a hold of all of the things you love in life and allowing that to raise your spirits. I believe Tama also has to be drawing strength from the level of genuine love that has been displayed. Not only by donations to her website but different efforts to raise money using perfume as the vehicle. There are multiple sale threads on Facebook where people are selling their unwanted bottles and donating what they sell those bottle for. Perfumer Tanja Bochnig of April Aromatics and CaFleureBon Editor-in-Chief Michelyn Camen have made a limited edition perfume called San Francisco Rose which can be purchased here. Dawn Spencer Hurwitz is donating 15% of the sales for her The PLP Project perfumes; Peace, Love, and Perfume.

So often when a person is facing a terminal disease there is a reaction by many to pull away to not want to face the inevitable. What makes me proud to be part of the perfume community is from all parts of the world it has come together to give Tama a virtual hug. We can only hope that Tama allows that love and caring to help her through the difficult times ahead.

Mark Behnke

2 thoughts on “Actions Speak Louder Than Words

  1. Hi Mark, Thanks for writing about your time in Milan with Tama. Since I heard this news, I have been thinking about Tama's excellent and fun-loving account of her travel and perfume experiences that she documented on CFB this past Spring so vividly; her joy and excitement about going and being there has really has stayed with me. I'm sending Tama lot's of love. Valerie

  2. Virtual hug to you, too, Mark! Thanks so much for writing this beautiful post, and for supporting Tama. I'd also like to add that while my name is on the GiveForward site as the Fund Manager, I'm supported by an entire team of other people. A couple of these women, Liz and Brooke, are our on-the-ground representatives, as they are spending time helping Tama in person with housekeeping, shopping, and other chores. Love, Nina Zolotow

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