Under the Radar: Elizabeth and James Nirvana White and Nirvana Black- The Olsens Get it Right

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There are times I am just too stubborn. If there is anything which makes me dig my fragrant heels in it is celebrity perfume or as they are called, celebuscents. Too often they are quick creations heavily influenced by focus groups who are asked inane questions like, “Which one of these do you think smells like the name on the bottle?” This is not to say celebuscents are completely devoid of quality just 99% of them. You might glean from this why when I receive a new celebuscent it very quickly gets buried. I think when Elizabeth and James Nirvana White and Nirvana Black appeared in the spring I should have given them more than a cursory sniff. While cleaning up the pile of perfumes I came across my samples again. I guess I was in a more receptive mood and this time they connected.

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Mary-Kate and Ashley Olsen

The template for a successful celebuscent was laid out by actress Sarah Jessica Parker, in 2005, as she collaborated closely with the perfumers behind her fist perfume for Coty, Lovely. Mary-Kate and Ashley Olsen did the same with perfumer Pierre Negrin. It took over two years for them to arrive at a final version which would become Nirvana Black. I would guess that process was a learning experience; because as they were putting the finishing touches on Nirvana Black they decided they wanted a second fragrance to go with it. This time the collaboration with perfumer Honorine Blanc went much quicker and Nirvana Black and Nirvana White were released in January of 2014.

What I like about both of these perfumes is that they are very simple and that simplicity captures the goth boho chic design aesthetic of the Elizabeth and James clothing and accessories. The three note structure of both makes it difficult; for the perfumer needs to make sure those three notes harmonize well together and in this case M. Negrin and Mme Blanc did a tremendous job.

e and j nirvana duo

Nirvana White is the more boho of the two as it works with two fresh florals before ending on a beautiful soft musk. The top floral is peony and the peony source Mme Blanc employs is that spring garden fresh floral version. It is uplifting until the other floral, muguet, adds a significant green aspect. Together this is an elementary vernal floral accord. What is not elementary is the cocktail of musks Mme Blanc uses in the base. With white in the name you might expect the laundry-fresh musks but Mme Blanc decides to create an accord that runs the spectrum of synthetic musks. At the end this musk accord has a soft authenticity to it that feels like a bit of an illusion.

Nirvana Black is that boho girl heading out to her favorite Goth club in the evening. M. Negrin also uses primarily three notes for his fragrance but I can see why they took so long to find the right balance. The top note is violet and there are a variety of violets they could have chosen. The one which makes it into the bottle is a rich slightly candied version. It segues smoothly into a sandalwood heart and the synergy they hit is perfect as the candied facets are bolstered by the sweeter nature of sandalwood. Nirvana Black comes to an end with an austere less sweet vanilla.

Nirvana White and Nirvana Black have 8-10 hour longevity and moderate sillage.

Mary-Kate and Ashley Olsen are to be commended for taking their time and being uncompromising in getting what they wanted. That dedication shows and it is why Nirvana White and Nirvana Black stand out from the rest of the celebuscent pack.

Disclosure: This review was based on samples provided by Elizabeth and James.

Mark Behnke

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