Under the Radar: Costume National Scent- Hibiscus Happiness

One of the fun things about having amassed so many bottles of perfume is when I run across a bottle I have not thought about for a while. In the week between the Holidays and the New Year I was doing some rearranging of the perfume vault. While doing this I came across a rank of squat bottles in different shades of color. I smiled and thought to myself, “Ah Costume National I had forgotten about you.” Part of the reason for that is there hasn’t been a new release in eighteen months. Which is a far cry from the beginning of the brand which those bottles I had rediscovered represent.

costume national scent

Costume National was the Italian fashion version of rockstar couture. In 2002 it was riding high as one of the hip new brands. Founded by Ennio Capasa, in 1986, these were the clothes the cool kids were wearing. As they made the move in to fragrance Sig. Capasa was going to also want to make the perfume for those same cool kids. His choice of perfumer was Laurent Bruyere who was also an artist coming into his own in 2002.

Over the next two years Sig. Capasa and M. Bruyere would collaborate on the simply names Scent collection. The five releases: Scent, Scent Intense, Scent Sheer, Scent Gloss, Scent Cool Gloss comprise one of the most coherently designed sets of fragrance I own. Having the chance to look back at them I realized the one which drew me the strongest was the first one, Scent.

laurent-bruyere

Laurent Bruyere

The idea behind Scent was to make a radiant floriental. What made it very interesting back in 2002 was the choice of the floral keynote of hibiscus. Hibiscus is an odd floral to work with. It is most well-known in its tea form. M. Bruyere uses that form before introducing us to the flower itself. The transparency with which the hibiscus is presented is what makes Scent as interesting to me.

M. Bruyere opens Scent up with the hibiscus tea with some cardamom added. The hibiscus tea accord has a bit of berry-like tartness. The cardamom provides a bit of the same from the spice rack. The heart is where the hibiscus itself comes out. It has a fairly thin scent profile but what is there is the same sort of snappy floral quality and the aforementioned berry facet. By itself it would be less interesting. M. Bruyere makes sure not to let that happen by using jasmine and rose to supply the depth Mother Nature did not. This is as light as a silk scarf. It is a beautifully realized heart accord. The base accord consists of ambergris, sandalwood, and vanilla. This is kept at the same intensity of what came before which means it is still gauzy and expansive.

Scent has 12-14 hour longevity and average sillage.

Over the next four releases in the Scent collection M. Bruyere would further explore the nature of the floral heart accord trying different variations; all of which succeeded to me. After finding the bottles I spent the rest of the day wearing Scent. It made for a day of happiness in my cloud of hibiscus.

Disclosure: This review is based on a bottle I purchased.

Mark Behnke

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