The Sunday Magazine: The Nose- Searching for Blamage

The very last event I attended at Esxence 2014 was a screening of the documentary “The Nose-Searching for Blamage”. Director Paul Rigter followed perfumer Alessandro Gualtieri of Nasomatto around as he designed his tenth, and final, Nasomatto fragrance. Sig. Gualtieri wanted to call this last fragrance Blamage which is loosely translated as mistake. The opening of the movie shows Sig. Gualtieri talking about how some of the more famous perfumes in history were improved by adding too much or too little of an ingredient. For this last fragrance in the Nasomatto line he wanted to leave it all up to chance what he would use to create Blamage. He had his assistant blindfold him with a plaster blindfold and then walk him over to his wall of raw materials where six random ingredients were selected. These would form the core of Blamage.

gualtieri motorcycle

After the blindfold was removed and Sig. Gualtieri saw what he had chosen he exclaims, not for the last time, “Cazzo!” The subtitle translates it as “shit” and for the rest of the film when the word is used it goes unsubtitled. What is great about the way Sig. Gualtieri uses the word is its meaning is all dependent on the tone of his voice. When he is looking at sandalwood in Delhi, India it is said with weary disgust at the cheap materials. When he is smelling one of the mods of Blamage it is said with a smile and suppressed laugh as his task at meshing these six disparate notes is proving difficult but also fun.

Throughout the almost one-hour running time we watch Sig. Gualtieri as he visits Milan for Esxence in 2012 and goes throughout the city leaving little altars of scent, as seen in the clip above. His visit to Delhi, India on a search for raw ingredients has a funny turn as he walks by a store with a knockoff of his Black Afgano. His reaction is priceless as the artist assesses the knockoff.

blamage

By the end of the year Mr. Rigter had to stop filming before the final version of Blamage was finished. At Esxence 2014 the bottle was on display and at the movie showing a bottle was given away to a lucky attendee who was surrounded by many to get a chance to smell the result of this intentional mistake. Mr. Rigter has captured much of what is special about Sig. Gualtieri in the world of perfumery. His irreverence coupled with his serious love of making unusual fragrances comes through via Mr. Rigter’s lens.

For anyone who loves Nasomatto I think The Nose-Searching for Blamage will make you appreciate the perfumer behind your favorite perfume. If you’ve never tried a Nasomatto fragrance I’d be surprised if you aren’t a little interested in trying one after spending an hour with Sig. Gualtieri on film. The Nose- Searching for Blamage is a wonderful insight into one of our most iconoclastic perfumers.

Mark Behnke

Editor’s Note: The Nose- Searching for Blamage will be shown at the Hot Docs Festival in Toronto, Canada on Apr 26, 27, and May 3, 2014. For more info click on this link.

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