Colognoisseur Hoiday Perfume Buyer’s Guide 2017 Part 2- Support your Local Perfumery

I am not the biggest fan of the shopping mania that breaks out after Thanksgiving in the US. Black Friday makes me blue and Cyber Monday makes me want to unplug. Since 2010 there has been a way for me to participate in the Holiday shopping spirit. That year American Express created “Small Business Saturday”. By using Facebook and television commercials they urged shoppers to go to their local independent merchants instead of the mall. In just a short time it has become a huge success. Just in my local area several of the small city shopping districts are having special promotions. When it comes to perfume that means the locally owned and operated perfumery. For Part 2 of the Holiday Perfume Buyer’s Guide I am going to focus on some of the brands which have become widely available in these stores.

This part of the guide is going to be aimed at people who are perfume wearers already although a couple of choices I will call out as excellent entry points. Latest review of each brand will be linked. Finally, I still think you shouldn’t buy a bottle of perfume for another and instead should use my “How to Buy Perfume as a Gift” as a way to gift fragrance. The beauty of that method at these small businesses is they are all about customer service and you should have no problem following my suggestion.

New Lines Which Have Impressed

Here are four brands which have shone in 2017. All of them are well worth exploring.

Vilhelm Parfumerie– Over the past two years there has been no new brand which has impressed me more than this one. Creative Director Jan Ahlgren and perfumer Jerome Epinette started strong and in 2017 they released one good perfume after the other. My favorite was Basilico & Fellini which is an example of all this brand is getting right.

Tauerville Flash Collection– Indie perfumer Andy Tauer wanted a set of perfumes which were meant as welcome mats to the independent style of perfumery. The Flash series has been that as well as also making perfumes which still had enough for the experienced colognoisseur. The latest release, Patch Flash, turns patchouli into a soft note paired with leather.

Zoologist Perfumes– Owner and Creative Director Victor Wong has collaborated with some of the brightest lights in independent perfumery over the past two years. Zoologist is quickly becoming one of the most diverse brands on the shelf because Mr. Wong lets his heart, and nose, make the decisions. The release of Civet earlier this year is a prime example.

Shay & Blue– Creative Director Dom DeVetta and perfumer Julie Masse have been quietly putting out excellent perfumes but this year they finally received wider distribution in the US. 2017 has been a watershed year for the brand and this is best exemplified by the intelligent lily accord at the center of Scarlet Lily.

Older Brands Continuing to Impress

Just because there are brands with that “new car” smell some of the established brands have also had strong years.

Imaginary Authors– Perfumer Josh Meyer really hit his stride this year. This line of perfume based on fragrances which have an imaginary book as their inspiration is fun but not without making some serious perfume. O! Unknown is probably the best perfume in the collection as black tea, iris, and sandalwood form a meditation on the final journey.

InekeIneke Ruhland had been out of sight but this year saw her return as all her previously released fragrances began to be available again. This is one of the best collections by any independent perfumer. If we had any doubt the new Idyllwild, a contemporary fougere shot through with pine, reminded us how good she is.

Byredo– This brand has been around as creative director Ben Gorham and perfumer Jerome Epinette have created an aesthetic which is still compelling after ten years. This year’s Velvet Haze shows that style at its very best in an homage to the 1960’s viewing patchouli through a haze of memory.

The Experimental

These are three of the most eclectic brands you can find. There are less provocative entries in all of them but in 2017 my favorites are not for the faint of heart…. or nose.

Beaufort London– This could easily have fit in the first category except creative director Leo Crabtree and perfumer Julie Dunkley keep expertly capturing the smells of a battlefield. Iron Duke is inspired by the first Duke of Wellington and takes you right onto the battlefield with him complete with gunsmoke, saddle leather and sweaty steed.

D.S. & Durga– The D.S. in the brand stands for perfumer David Seth Moltz. Given some new chemical ingredients with which to play with he made one of the most memorable perfumes of the year in Vio-Volta. An electrically charged version of violet; it is compelling in its oddness.

Masque Milano– This could have easily fit in the second category as creative directors Alessandro Brun and Riccardo Tedeschi also lead with the heart of an artist and not the bottom line of an accountant. This year’s Times Square where they work with perfumer Bruno Jovanovic displays all of that as they capture 1993 Times Square when it wasn’t so tourist friendly. The perfume reflects that hidden jeopardy around every corner, in each dark alley. A perfume of gritty florals, neon lipstick, latex, and leather before sandalwood brings you to safety.

Every independent perfume store is full of perfume different from that available at the mall. The list above is a great place to start but it never hurts to just treat the experience like an advent calendar and open as many flaps as you can.

Happy Holiday shopping to everyone.

Disclosure: All samples were provided by the brands.

Mark Behnke

New Perfume Review Vilhelm Basilico & Fellini- Summertime Fun with Fellini

There are many perfume brands which use artists’ histories as a jumping off point to create perfume. There are more than a few who do it in a way where the connection to the past is more PR than perfume. One brand which has done an excellent job of turning these stories into fragrance is Vilhelm Parfumerie. Owner-creative director Jan Ahlgren seems to have a passion about classic film and the people who made those movies. For the latest release, Basilico & Fellini, he looks to a tidbit about the legendary director Federico Fellini.

Federico Fellini cooking pasta

The maybe true factoid cited by Mr. Ahlgren is that Sig. Fellini “requested extra basil with his meals for its aphrodisiac effect.” Some of what makes it more rumor than fact is a story written by Germaine Greer for The Guardian in 2010. In her writing about her visiting the set and spending time with Sig. Fellini during his filming of “Casanova” she speaks of the first night he visited her. She relates, “I would have made supper, but Federico was even more fussy and valetudinarian than your average Italian man, and insisted on making himself risotto bianco with only a single leaf of basil to flavour it.” That does not sound like a man who was had a strong belief in basil as an aphrodisiac.

Jerome Epinette (l.) and Jan Ahlgren

Working again with perfumer Jerome Epinette, Mr. Ahlgren wanted to create a green perfume of seduction. In some ways that sounds like a contradiction in terms considering that many green notes carry more than a little bite to them. With Basilico & Fellini three separate duets throughout the development result in a sensual green fragrance.

Basil as a focal point had me thinking of earthy herbal types of accords. What has made many of the Vilhelm releases so enjoyable is Mr. Ahlgren and M. Epinette like to color outside the lines of those expectations. There is basil right from the moment you spray it on. What is surprising is the way it stays at a kind of lush state. The ingredient M. Epinette uses for this effect is dragon fruit. Dragon fruit when you eat it is sort of bland along the lines of a kiwi. As an essential oil it also provides little strong presence. Instead it modulates the basil from getting so in control you would smell nothing else. It also provides a nuanced sweetness, too. As much as I like the opening the heart pairing of green fig and violet is what really pulled me in. The creamy green fig supported by violet is fantastic, it arises from trailing a tiny amount of the basil along with it before becoming violet and fig alone. The base is vetiver and what is described as “green hay”. Which might be as simple as vetiver lending some of its grassiness to coumarin but it seems like there is also something else besides those familiar notes. Because the hay does seem less dried out than it normally appears.

Basilico & Fellini has 12-14 hour longevity and average sillage.

I tested Basilico & Fellini on some very warm days and it was delightful under those conditions. This is another excellent addition to the Vilhelm Parfumerie collection. One which promises some hot fun in the summertime.

Disclosure: This review was based on a sample provided by Vilhelm Parfumerie.

Mark Behnke