Over the last year or so I have been fortunate to be given a bit of a crash course in new perfume ingredients. The chemist in me is fascinated with the structure of the molecules and the difference in effect moving bonds and atoms around has on a scent profile. Equally as fascinating is the way natural materials are extracted and then further separated via different physical techniques.
It is fun to meet a perfumer who is using a new raw material as they build a new perfume. There is a palpable enthusiasm at using something different. I wonder if the same kind of enthusiasm was present when new pigments expanded the options for the painters. I suspect any artist when given something new to consider they immediately begin to think of the places this could fit into their current imaginings.
I’ve also begun thinking about this because of the new wave of transparent minimal fragrances being released to appeal to the younger generation of perfume buyers. Since there is seemingly a market for minimalist constructions it provides an outlet for the different isolates of the cornerstones of perfumery to provide a different perspective.
What has been trending particularly this year is to use a particular isolate which is missing a characteristic part of the full-spectrum ingredient. For instance, the sandalwood used by perfumer Nicolas Beaulieu in Comme des Garcons Concrete is missing some of the austere woody character. The white flowers at the heart of Chanel Gabrielle can be dialed to a desired indole level by perfumer Olivier Polge. Daniela Andrier uses a specific less rooty version of iris in Tiffany & Co.
What is interesting is each perfumer adds in what is missing with a different ingredient providing an opaque abstraction of the keynote. M. Beaulieu uses rose oxide and its metallic nature to replace the desiccated wood. M. Polge uses a set of white musks to set off the small amount of indoles present. Mme Andrier lets patchouli provide a different earthiness.
This is what will drive this current generational shift in perfume styles. By having more options, the perfumers can more precisely find a desired effect. It is the definition of modern perfumery to take nature and interpret it through our sense of smell. With the cornucopia of new options, the expansion of the perfumer’s palette promises a creativity that fragrance has not seen before.
Tiffany’s has always stood as one of those cultural touchstones where the name is synonymous with luxurious things. Very few brands can be identified by just the color of the container but Tiffany blue indicates something beautiful, and expensive, inside. There are many other references spread throughout pop culture. One of the most famous is the 1961 movie “Breakfast at Tiffany’s” based on the short story by Truman Capote. The film is much more beloved because it contains a happy ending for the central character Holly Golightly who is portrayed by Audrey Hepburn. I was reminded of all of this as I received my press sample of the new Tiffany & Co. eau de parfum.
Audrey Hepburn as Holly Golightly looking in Tiffany's in the movie "Breakfast at Tiffany's" (1961)
This is not Tiffany’s first foray into the fragrance sector. Back in 1987 they would work with the Chanel creative team for six fragrances until 2003. Of those six, Tiffany and Tiffany for Men, were the stars. Perfumers Francois Demachy and Jacques Polge would design two classic fragrances which embraced the fragrance equivalent of the little blue box.
After 2003 they seemed to lose interest in fragrance and it was just those two first perfumes which were readily available for many years. I’m not sure when those disappeared from the stores but Tiffany has been without a branded fragrance for a few years, at least. When I received the press release in advance of the fragrance I was intrigued because this was going to be something very different from what had come before.
One consistency was working with one of the best perfumers available; for Tiffany & Co. Daniela Andrier would begin the second phase of Tiffany fragrance. The major difference was for this to be a soliflore around iris. I have frequently described soliflores as perfume solitaires with that central note the radiant jewel. It seems appropriate for Tiffany and Mme Andrier to follow through on this analogy. Finally, this is part of the overall lightening of fragrance to appeal to a younger consumer. Tiffany & Co. is brilliant and sparkling in an opaque style.
Mme Andrier uses iris as her core note. This is not an iris which displays its rootier, earthy qualities. It instead is more focused on its higher register character with the powdery style more evident. Mme Andrier clearly wants to keep a firm hand on the powder quotient and so she surrounds the iris with a set of notes to hem that in. Early on it is an acerbic green mandarin providing a citrusy green contrast. To replace the earthiness lost, patchouli replaces a little bit of it providing a type of abstract iris accord. The rest is all fresh white musks providing lift and volume making the whole construct airy and light.
Tiffany & Co. has 8-10 hour longevity and average sillage.
As I wore Tiffany & Co. I easily imagined a current day Holly Golightly wafting this. Mme Andrier has captured the Tiffany style in a different way than what came before. Probably a more contemporary way which will appeal to this generation who dream of Breakfast at Tiffany’s.
Disclosure: This review is based on a press sample provided by Tiffany & Co.