New Perfume Review Strangelove NYC lostinflowers- Joy Oil

There are a few perfume brands which I enjoy because of a certain combination of elements. Strangelove NYC is one which I admire for its creative team paired with its ability to release perfumes only when they find a signature element to build upon.

Elizabeth Gaynes (l.) and Helena Christensen

The creative team begins with owner Elizabeth Gaynes who has a philosophy of quality over quantity for Strangelove NYC. In my e-mail conversations with her there is a passion for doing perfume which comes through. She partners with supermodel Helena Christensen to create the brief for perfumer Christophe Laudamiel. M. Laudamiel when presented the opportunity to use a unique ingredient for this brand has yet to disappoint. The latest release lostinflowers is another excellent member of the collection.

Christophe Laudamiel

Ms. Gaynes discovered a red champaca otto essential oil on her travels. Called “joy oil” in India it provides the unusual aspect which seems to have become the signature for the brand. In the hands of M. Laudamiel under their direction they build outward from that nucleus to live up to the name.

The star of the show is displayed prominently early on as the champaca comes forward. Champaca often seems like it is itself an accord, as it is a multi-faceted ingredient. To get one of such quality allows for M. Laudamiel to pick what to expand upon. The core champaca is a fruity honeyed floral. M. Laudamiel chooses two flowers to harmonize with it; tagetes and gardenia. The tagetes provide an acerbic pushback to the joy oil. The gardenia comes by way of enfleurage which makes it softer than the oil. M. Laudamiel allows both to swirl upward encircling the chmampaca until you are lost in the scent of these florals. This is not a heavy-handed effect it is much more restrained. I wouldn’t call it transparent, but it isn’t overwhelming, either. There is a lushness to the floral accord which allows for the fruity and musky aspects of champaca to peek out from among the petals. Saffron adds a shimmering glow over the surface of this. Oud provides a grace note deepening the overall accord without taking over.

Lostinflowers has 10-12 hour longevity and moderate sillage as the perfume oil, as the eau de parfum it has average sillage.

Lostinflowers comes in two concentrations; perfume oil and eau de parfum (EdP). I was introduced to Strangelove NYC through their first release deadofnight as an oil. It is one of the rare cases where I prefer the oil formulation over the EdP. The EdP seems to make these constructs more expansive when I prefer just burying my nose in a closely held comfort. I can see the appeal of maybe making the floral heart a little more voluminous as an EdP but not for me.

I am once again impressed with the perfume produced by Ms. Gaynes, Ms. Christensen, and M. Laudamiel. I know it will probably be a while before the next release but the joy oil that is lostinflowers will be good company until then.

Disclosure: This review is based on samples I purchased.

Mark Behnke